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Human Motivation As An Effective Tool For Organizational Development
[A CASE STUDY OF GUARANTY TRUST BANK NIGERIA PLC, ILORIN]
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THE OPERATIONS OF GUARANTY TRUST BANK PLC
The bank is committed to providing professional banking services from various facts of the Nigerian economy. To achieve this, it is divided in to units that offer specialized service to these various sector. These units include the institutional banking group (IBG). The commercial banking group (CBG), public sector group (PSG). Investment banking group and the personal enterprise settlement group.
The institutional banking group is charged with the responsibility of serving multinational and large corporate organization on the manufacturing services, energy, aviation, telecommunication, import and export sector among others. The commercial banking group is structured to suit the banking needs of middle market players such as government contractors, traders and medium scale corporate organizations. The public sector group, on the other hand, deals directly with government premarital at the federal, state and local government levels providing financial advisory services and other tailor made product portend. While Adventism (personal banking) is a response to the personal needs of the bank’s high net with customers. The bank has, however, been recognized into two arms, namely:
OPERATION AND MARKETING: these new organizational structures as approved by the management become operational in March 1, 2011 which marked the beginning of 2011/2012 financial year. The new functional configuration does not affect the unit but aligns guaranty trust banks human and material resources in its marketing units with the country’s geographical zones and recognized the expanding economic and business opportunities within and across these regions. It also addresses market competition issues and over internal operation team with a view to generating better efficiencies with each of these units. GT Bank Plc operates on two fronts, participatory and professionals. On one hand, it strives to actively acquire the knowledge needed to service its customers and on the other hand, it imparts knowledge on how they can improve their business. This way, the bank provide total banking solution that meet its customer needs.
Guaranty Trust Bank’s primary business is the provision of a full range of financial services to select spectrum of cooperate and individual clients. They employ the best people processes and technology. The bank’s services are not limited to retail banking loans and advances, money market activities as well as foreign exchange operation. They also specialize in investment banking services and fund management services to the middle and top end of the Nigerian business market, the segment comprises top-level indigenous, enterprises and high net worth individuals.
1.7 DEFINITION OF TERMS
Motivation: This is an inner drive to behave or act in a certain manner. It can be considered a driving force; a psychology drive that compels or reinforces an action towards a desired goal.
Effective: When something is deemed effective, it means it has an intended or expected outcome, or produces a deep, vivid impression.
Organization: This is social entity that as a collective goal and is linked to an external environment.
Development: This is the systematic use of scientific and technical knowledge to meet specific objectives or requirements.
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