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The Relevance Of Marketing To The Banking Industry
[A case study of UBA PLC]
CHAPTER ONE -- [Total Page(s) 2]
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1.4 SIGNIFICANCE OF THE STUDY
The research work is productive in nature; the study will enable the commercial banks to meet the relevance of marketing to commercial bank in Nigeria.
This study is significance to the marketing because it examines the practical aspect of marketing concept to real business moreover, it will help to clarify some doubles and strength and some fat about marketing concepts.
1.5 SCOPE OF THE STUDY
The research will focus on the relevance of market to commercial banking in Nigeria with special emphasis on (UBA) United Bank for Africa.
The research will be in historical and case study research while may be limited by insufficient finance, lack of co-operation from the respondents and the case study. This may tender through research.
However, effort will be made to ensure that the above constrains and limitation do not affect the effective completion of the research.
1.6 LIMITATIONM AND CONSTRAINTS TO THE STUDY
The research will focus on the relevance of market to commercial banking in Nigeria with special emphasis on (UBA) United Bank for Africa.
The research will be in historical and case study research while may be limited by insufficient finance lack of enough time of co-operation from the respondent and the case study. This may tender through research.
However, effort wills he made to ensure that the above constraints and limitation do not affect the effective completion of the research.
CHAPTER ONE -- [Total Page(s) 2]
Page 2 of 2
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