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Examination Of Distribution Channels For Consumer Foods
[A CASE STUDY OF OKIN BISCUIT OFF] -
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CHAPTER ONE - [ Total Page(s): 2 ]The first channel (manufacturer to consumer) is a direct channel of distribution such channels are established when manufacturers sell through mail order by catalogue or with their own field sales. E.g Aven Cosmetics.In another channel, producers sell to retailers who in turn sell to consumer. This channel represent the path taken by good handles by departmental stores.The third channel is where wholesalers deal directly from the producers to retailer who make the goods available to target consu ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]The first channel (manufacturer to consumer) is a direct channel of distribution such channels are established when manufacturers sell through mail order by catalogue or with their own field sales. E.g Aven Cosmetics.In another channel, producers sell to retailers who in turn sell to consumer. This channel represent the path taken by good handles by departmental stores.The third channel is where wholesalers deal directly from the producers to retailer who make the goods available to target consu ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
Page 1 of 1