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The Influence Of Behavioural Concept On Consumer Buying Habit.
[A CASE STUDY OF 7UP BOTTLING COMPANY]
CHAPTER ONE -- [Total Page(s) 3]
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EXPLANATION ON NIGERIA BOTTLING COMPANY, ILORIN
The chart starts from the regional manufacturing who is the top in the company and directly to the plant manager who then directs the control to other department managers like process system manager.
Each department manger then direct the control to sub-department like the finance manager to is manager, the QA manager to shit QAM/Microbiologist sync room, water treatment and lab technician.
The bottling manager, then direct to shift supervisor and to shift operations also the bottling manager to engineering supervisor and to swift engineers. The last is the ware house manager who directs his control to the haulage supervisor who finally made distribute of the products (drink).
DEFINITION OF TERMS CONCEPTS
A concept is an abstraction from observed events. In order to ensure the trader of this study is carried along the sheam of thoughts some words might sound ambiguous are classifified here. The words are explained in the context of their usage in this study, they include.
CONSUMER:- Individual who buys and user a product or services.
ADVERTISING: Advertising is defined is any paid form of nonperson presentation and promotion of idea, goods and services by an identified sponsor.
MARKET: The actual and potential buyers of a products or services.
It’s an aggregate of a people who as individuals as organization have needs for production in product class and who have the ability, willingness and authority to purchases such product.
BEHAVIOUR: it is an action or reaction of customers towards a particular product.
COMPANY: This is where the manufacturer produces or manufacture product.
METROPOLIS: many small towns located together.
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