• Product As An Important Tools Of Improving The Profitability Of An Organization
    [A CASE STUDY OF NIGERIA BOTTLING COMPANY, ILORIN, KWARA STATE]

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    • CHAPTER ONE - [ Total Page(s): 2 ]Product customization: this is a system for making product very close to customer in order to increase profitability .Cannibalism: this is the danger that the addition of new product cut into the sale of existing.Planned obsoleteness: this means to deliberately force a product in the line to become out for date and increase the new product market.P M S: means product market strategies.Re-merchandising: this is the situation where by the basic features of a physical product is left unchanged but ... Continue reading---