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Product As An Important Tools Of Improving The Profitability Of An Organization
[A CASE STUDY OF NIGERIA BOTTLING COMPANY, ILORIN, KWARA STATE]
CHAPTER ONE -- [Total Page(s) 2]
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Product customization: this is a system for making product very close to customer in order to increase profitability .
Cannibalism: this is the danger that the addition of new product cut into the sale of existing.
Planned obsoleteness: this means to deliberately force a product in the line to become out for date and increase the new product market.
P M S: means product market strategies.
Re-merchandising: this is the situation where by the basic features of a physical product is left unchanged but changes are made in accompanying services etc guarantee.
Hypothesis: this is tentative assumption made in order to draw out and lost a logical and an empirical statement
Null Hypothesis [Ho]: this is the hypothesis of change , no change in what is tested for .
Alternative hypothesis [H1]: this is the hypothesis of change
1.5 PLAN OF THE STUDY
Chapter one is made up of the background of the study, term and concept, objective of the study, scope of the study, limitation of the terms, research methodology and plan of the study.
Literature Review
This chapter talks about the summary of the writings of recognized authorities and of previous research findings relating to the research problems, one intends to investigate, it also examine the work of farmers scholars on research work related to this study.
Chapter Three
This chapter is basically on research methodology which treats in detail the method applied in collecting data used for the research analysis and how the research is conducted.
Chapter Four
This chapter deals with the presentation and analysis of the data collected from the respondent through the questionnaire.
Chapter Five
This chapter deals with the summary of the finding from the study, conclusion arrived at and recommendation made based on the research finding.
CHAPTER ONE -- [Total Page(s) 2]
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