• Accessing The Impact Of Advertising On Product Performance
    [A CASE STUDY OF P.Z NIGERIA LIMITED]

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    • ABSTRACT COMING SOON
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    • CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.1    BACKGROUND TO THE STUDY    Advertising is one of the major tools companies use to direct persuasive communication to target buyers and the public. It consists of non-personal forms of communication conducted through paid media under clear sponsorship. The spender included not any commercial firms but museums, fund raisers and various social-action organization seeking to advertise their causes to various target public. Infact, the twenty-sixth largest advertising spender ... Continue reading---