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Accessing The Impact Of Advertising On Product Performance
[A CASE STUDY OF P.Z NIGERIA LIMITED]
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1.5 SCOPE AND LIMITATION OF THE STUDY
This research work covers pz Nigeria plc Ilorin among all the private manufacturing companies in the entire (country) morels. This researcher work would cover management and staff of PZ company in Ilorin. There are many problem encountered by the researcher in producing this research as learners mostly in the area of getting advertising textbook which may be use in carrying out this research; financial constant is another big problem to considered faced by the researcher in the producing of the project. The researcher also face some organization policy, because some of staff disclose some secret about the organization, additionally time factor, researcher face some conflicting programmes, such as project works and academic works, and attitude of the response when you get to the vital secret of the company, and the language barrier, some people will first ask about your tribe before answer your questions. Finally is lack of finance as a student.
1.6 DEFINITION OF RELATED TERMS
Public Presentation:- Advertisement unlike personal selling is a highly public morel communication.
Pervasiveness:- advertisement is an pervasive media that passive media that persist in which the seller to repeat a message many time.
Amplified expressiveness:- It provide opportunity for dramatizing the company and its product, although it attract high cost of print, sound and colours.
Business:- This can be defined as the act of exchanging of goods and services; business can also be refers as the way of transacting business or goods and services which bring income at the end.
Finance:- Is the largest amount of money that incurred on a budget at a time.
Target:- is a specified amount of sales that a management set for achieving or exceeding within a company.
Media:- is a broadcasting instrument which make other people aware of a particular thing as a result of broadcasting , such as radio, television, space, magazine, newspaper etc.
Promotion:- is a moving or changing from one position to the other, promotion is an activity that support the further once of a cause venture or aims.
1.7 HISTORICAL BACKGROUND OF THE CASE STUDY
In 1879, George Patterson and George zochonis set up a trading post in sierra-Leone; afterward, in 1899 Paterson zochonis (PZ) opens a branch office in Nigeria. PZ cussons Nigeria is principally engaged in the manufacture, distribution and sale of a wide range products and home appliance, which are leading brand names across the country in detergent, soap, pharmaceuticals, cosmetics, confectionery, refrigerators, freezers and air conditioners. The company also distributes the products of nutritional limited.
In 2011, the company recorded strong revenue growth in all its business units of personal care, home care, electronics and nutrition. In order to combat the threat facing manufacturing companies in Nigeria, PZ cussons has invested in improving its manufacturing and distribution facilities under the “project unity†program it concluded in 2010, with the upgrade of the white goods ( white goods are major household appliances) manufacturing and distribution facilities in Ilupeju, Lagos state. Also, the new detergent tower in Ikorodu, Lagos state, which was completed at the end of 2009, is now fully.
In 1920, Paterson zochonis began to trade in Cameroon. The company success was based on its intimate knowledge of the West Africa market, its network of trading contacts and the high reputation of its goods.
Although Paterson zochonis did not manufacture any of its export goods, these goods were branded with its own trademarks. One of its major export commodities was wax printed cotton fabrics. The role that Paterson zochonis played was that of a merchant converter. This means that Paterson zochonis took responsibility for acquiring supplies of grey cloth, the term for unbleached cotton fabric, and commissioning cotton printing companies to produce finished fabrics using designs produced by its own designed. The fabrics were stored and packed for export in its own warehouse.
Threats: PZ cussons is a manufacturing company, and thus is susceptible to the challenges facing the manufacturing businesses in Nigeria. These include; epileptic power supply, the country’s deficient infrastructure, credit squeeze, low purchasing power, high financing cost in the financial market among others.
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