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ASSESSING THE EFFECT OF CUSTOMER RETENTION
[A CASE STUDY OF STANBIC BANK KUMASI] -
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- Contributor: projectwaka
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- Case No: 482594pw
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ABSRACT - [ Total Page(s): 1 ]Customer retention has become important with the proliferation of banks. Customers of late are seen hopping from one bank to the other depending on the kind of services offered. The problems envisaged as a result of loss of customers service are damage to corporate image, low profitability, and loss of competitive edge, etc. This study was therefore designed to assess the effects of customer retention using Stanbic bank Kumasi as a case study. The study aimed at examining customer retention strategies of the branch and customers’ perception of quality at the branch. A sample size of
... Continue Reading
CHAPTER ONE - [ Total Page(s): 2 ]GENERAL INTRODUCTION AND CONTENT1.0 IntroductionThis chapter presents a background to the study which is an assessmentof the effects of customer service strategies on customer retention in the banking industry using Stanbic Bank Kumasi as a case study.Objectives of the study as well as the statement of problem are clearly stated in this chapter. The chapter further describes the scope of the study, methodology used as well as a justification and organisation of the study.1.1 Background to the studyCorporations who understand the importance of, and do not underestimate customer service and sati ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]Customer retention has become important with the proliferation of banks. Customers of late are seen hopping from one bank to the other depending on the kind of services offered. The problems envisaged as a result of loss of customers service are damage to corporate image, low profitability, and loss of competitive edge, etc. This study was therefore designed to assess the effects of customer retention using Stanbic bank Kumasi as a case study. The study aimed at examining customer retention strategies of the branch and customers’ perception of quality at the branch. A sample size of
... Continue Reading
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