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The Role Advertising In A Manuafacturing Organization
[A CASE STUDY OF NIGERIA BOTTLING COMPANY ILORIN]
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1.6 HISTORICAL BACKGROUND OF THE CASE STUDY
Coca-cola began its existence in a three-legged bass pot in the back yard of johns; pembertion on May 8, 1886, pembertion was a pharmacist trying to create a headache tonic. Pemberton took his creation to the now famous jacob’s pharmacy about 2 blocks from his home, there the syrup mixed with cold tap water and sold to ailing customer for 5 cents . as the story goes, a customer in great pain came in and ordered the syrup and the soda jerk accidentally mixed it with carbonated water instead of regular tap water, the customer loved the new drink dedaring it, delicious and refreshing.
Frank robinson, pemberton,s partner and book-keeper suggested the name coca-cola, taking each part of the name from a key ingredient in thwe product and proclaiming that the two C’S would look good in advertising. Mr robinson period “coca-cola†in the unique flowing script that is, now famous worldwide. In 1886, sales of coca-cola areraged 9 drinks per day that year, pemberton sold only 25 gallons of syrup for his effort; pumbertion grossed $ 50-00 and spent $ 73.96 on advertising.
As john pemberton’s health grew worse, he sold the company off-asa candler took sole ownership of the company by 1891 for a mere $ 2,300.00 (that included all right, including his initial investment). In 1894 coca-coal was first bottle by joseph Biedenharn, owner of the Biedenharn canfy company of vicksburgimississippi, candler belived that the bottle idea was crazy and that people would never go for it. As the popularity of coca-cola increased many initiators came onto the scene offering producst such as coca-cola so the company decided that they needed a bottle that would be easily recognize, so as not be confused with any other.
The root glass company of Terre Haute, hidiana designed the now famous, “coutonr bottle†or “hobblesirtâ€. Dec-25, 1923 in the year proving that the bottling idea been a great success.
Asa candlers merchandising flair helped expand the company (who them went on to becom major of Atlanta Georgia) sold thcompany to ernest woodruff and a goup of investors for $25 million and in 1923 robert woodruff (ernest eldestson) became president of the company Robert woodruffs more than six deals of leadship took the business to unrivaled height of commercial success, making coca-cola an hostitution all over the world.
At the beging of WWLL, Robert woodruff issued an order to “see to it, that everyman in uniform gets a bottle of coc-cola for 5 cents wherever he is and whaterver it cost the company.in 1943 during world war11,S gsenhower sent a telegram requesting to additional coca-cola bottle plants overseas for outroops.S at the beginning of the war, 64 additional bottling plants has been established abroad, their presence of coca-cola did more than lifting the moral of the troops. It gave many local; people in those countries their first taste of coca-cola, panning the way for unprecedented world idea sales after the war.
The cover page on may 15, 1950 issued of time magazine feature a coca-cola advertisement ita was the first time that a consumer product had been featured on their cover that same issues also contained a detail story about coca-cola extensive distribution and franchising system. In 1981 Robert gauziest become the most successful business man in the world. Guizot had come to America from Cuba with little more than a suitancein 1985, the coca-cola company intercedes Nero formula for coke calling the product “new coke “ and them “coke11†the public demanded the original formulary back and the company soon began producing “coca-cola classic.
Today coca-cola is available in nearly 200 countries around gboba and it trademark is written in approximately 80 languages. It is one of the most recognizable Lagos in the world.
DEFINITION OF TERM
The following terms are defined as used in the study.
ADVERTISING: Is concerned with the activities involved in presenting to a group, a non-personal or visual openly sponsored message regarding a product, services or ideal. According to will on d. Stanton.
MANUFACTURING
This mean an industry of producing goods in large quantities in factories.
PROMOTION
this can be describe as informing and persuading consumers toward buying habit or an awareness of the existence of a product feature.
PRODUCTION
This is the transformation of raw materials into finish goods/product.
PERSONAL SELLING
Is an oral communication with potential buyers of a product with the intention of making sale
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe role of advertisment in a manufacturing organisation. (a case study of nigeria bottling company ilorin) this project work will examine the role of advertisment in manufacturing company. Using Nigeria bottling company ilorin as a case study. Advertisment of product as help to promote and ehance the production in manufacturing company, it has brought about growth am of any company that is to make profit.This project will be divided in to five chapters as follows chapter one :- this cha ... Continue reading---
