• EVALUTION OF SELLING AS AN EFFECTIVE PROMOTIONAL IN MARKETING OF CONSUMERS PRODUCT
    [A CASE STUDY OF UNILEVER NIGERIA PLC ILORIN]


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    • ABSRACT - [ Total Page(s): 1 ]ABSTRACTIn this project work, Chapter One deals with Introduction which explain the statement of the study, Aims and objectives of the study, scope of the study and limitation of the study. Chapter Two is based on definition of Marketing, Review of the general text, Summary of Review, Hypothesis formulation.Chapter Three also deals with Research Design, Method of Data Collection, population and sample size, Method of Data presentation and Analysis.Chapter Four is based on Brief History of the study, Data presentation and Analysis.Chapter Five Is the summary of findings, Conclusions, Recommend ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.1    INTRODUCTION    Personal selling takes the form of oral presentation in a conversation with one or more prospective purchase with the purpose of making sales, one of the purposes of personal selling in informing and satisfying consumers of the product into contract face to face and make sure that transfer of ownership takes places.    We have two types of market, the consumer market and the industrial market but we should be focusing on consumer market which comprises of the producers, resellers and government. Industrial is faced with challenges so it is advisable t ... Continue Reading