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Evalution Of Selling As An Effective Promotional In Marketing Of Consumers Product
[A CASE STUDY OF UNILEVER NIGERIA PLC ILORIN]
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1.4 SIGNIFICANCE OF PROBLEMS OF THE STUDY
At the end of this study my wish and hope is that it should be great benefit to sales management of the industrial goods or product and be a great importance to the writer, organization or industrial and to the people of large. To the management of industry, it is going to be great success in a situation or dissatisfaction towards the management policy which are connected to each department performance.
To the writer, student and future researcher it is hoped that this work will be valuable asset which at anytime they can refer to in future time such as the major work of personal selling is to convince the potential customers through persuasion, interaction to develop a positive for its product in preference of other competing one personal selling’s.
1.5 SCOPE OF THE STUDY
In this work, selling activities in respect industrial product example are material which are used for the production of other products are looked or verified, industrial sales fore in relation to the effect of promotional tool used in this study which is personal selling. Industry which deals industrial product is within coverage of this study.
1.6 LIMITATION AND CONSTRAINTS OF THE STUDY
The capital intensive of this study is very huge encouraging due to the fact that the aim and objective are been set and looked upon.
Access to data is not easy, such as data’s collected through questionnaire may be from the public but all the answers given are not understandable or straight forward to the level that it will be useful and this cause will be unenlightened and uncivilized way of people.
The time used during this study is just alright and considerable due to the fact that there are good communication network and transportation.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTIn this project work, Chapter One deals with Introduction which explain the statement of the study, Aims and objectives of the study, scope of the study and limitation of the study. Chapter Two is based on definition of Marketing, Review of the general text, Summary of Review, Hypothesis formulation.Chapter Three also deals with Research Design, Method of Data Collection, population and sample size, Method of Data presentation and Analysis.Chapter Four is based on Brief History of the s ... Continue reading---
