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THE EFFECTIVENESS OF RAFFLE DRAW AS A PROMOTIONAL STRATEGY IN THE SALES OF SOFT DRINKS
[A CASE STUDY OF NIGERIA SEVEN-UP BOTTLING COMPANY PLC ILORIN KWARA STATE] -
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- Contributor: mr-chris
- engagements: 144
- Case No: 603248pw
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.1 INTRODUCTIONHuman history is full of description on how people endeavour to achieve specific objectives at different times. In each case, some forms promotion strategies have always been attempted.This research is designed to analyse the role played raffle draw in the sales and promotion of consumer goods especially soft drinks. Creative raffle draw is a field in which noticeable progress has been made since the emergence of modern business with the industrial revolution.Growth and development in the marketing process call for more than developing good product, it also inv ... Continue Reading
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