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The Effectiveness Of Raffle Draw As A Promotional Strategy In The Sales Of Soft Drinks
[A CASE STUDY OF NIGERIA SEVEN-UP BOTTLING COMPANY PLC ILORIN KWARA STATE]
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1.6 LIMITATIONS OF THE STUDY
The researcher of this work is without constraint at one time or the other during the course of writing the project. Among these constraints are financial constraint, time and communication constraints. There are a lot of problems in heart in project of this nature, especially when it comes to information gathering which usually work against proper and adequate work.
The rates of respondents were also limited which might have been greater if larger samples were used along with the personal interview and observation. Despite these limitations, the study achieves a 60% responses and result in some recommendations for further research on similar topics.
1.7 DEFINITION OF KEY TERMS
SALE PROMOTION: A set of marketing incentive designed to encourage trade such as buying of a product or services. Includes point of sales displayed, trade sands exhibitions and demonstration.
STRATEGY: it is the development of a reaction capacity by an organization to adapt to environmental changes as well as the potentials for results. It involves the explicit specification of an organizations objective goals and policies necessary for achieving the goals including the allocation of resources and organization structure.
RAFFLE DRAW: a way of making money for goods caused by selling tickets with numbers on them. Later, some numbers are chosen and prizes given to the people whose tickets match them.
DRAW: the act of selecting the winner of a prize by chance.
TARGET AUDIENCE: raffle draw target audience is the specific people at which a raffle draw message is aimed.
RAFFLE DRAW/COP/MESSAGE: raffle draw message refers to the words and picture or illustrations that are made up in the promotion and the they are laid out to create a total impression
Reach: the percentage of total prospects that are exposed to specific promotion in a specified period.
THEME: the parts of the promotional message that are repeated throughout the company, the selling points and the price to be won becomes the promotional theme.
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