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The Role Of Radio Advertising On The Marketing Of Goods And Services In Kwara State
[A Case Study of Kwara State Broadcasting Corporation Radio Kwara State]
CHAPTER ONE -- [Total Page(s) 2]
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The singular development has made Radio Kwara not just one of the few radio station with installed digital studio in Nigeria but one of the First Stations in Nigeria, to comply with the global directive one conversation from analysis broadcasting of digital broadcast.
The cardinal functions of Radio Kwara is to educate, entertain and inform people of what is happening around them.
1.2 STATEMENT OF THE PROBLEMS
Most of people in business have been criticized many times, because of the vast amount of money they spend on telling consumers about their products. The feelings expressed is that advertising add to the price of goods and services and that with less advertising savings will accrue to the consumer. However, to advertise is to inform the public what you have to sell. The question now is will radio advertising increase the level of sales of goods or services? Another is to find out the influence radio advertisement has on the purchase action of consumers
The research work is also to analyze the effort and to know the types of goods and services advertised on Kwara State Broadcasting Corporation (Radio Kwara) and to know the Impact of such product and services have on the business community.
1.3 AIMS AND OBJECTIVES OF THE STUDY
This research work would bring out the result of the survey of the role of radio advertisement on the marketing of goods and services in Kwara State.
The main aim and objective of the study is to ascertain how radio advertisement has been able to influence the purchase decision of consumers. Other aims and objectives are:
a) To make some positive contributions to the impact radio advertisement has on marketing of goods and services in Kwara State.
b) To identify the problems hindering the smooth running of radio advertisement and find out the main causes of problems so as to give reasonable suggestion to solve problems if any.
c) To survey into operations and roles played by Radio Kwara as an advertising tool.
d) To highlight the prospect of radio advertisement to both the society and business enterprises.
e) Proffer recommendation as to how radio advertisement would enhance sales and brand loyalty.
1.4 SIGNIFICANCE OF THE STUDY
Basically, radio advertisement is one of the most important channels of communication and its can be very effective and influence consumers buying habit. However, the study is very significant to Kwara State economy in the promotion of commercial ventures, this could be in form of advertisement, publicity and public relation activities.
Radio covers a wider area hence many business organizations use the opportunity to advertise their goods and services through this channel so as to reach their target market. Radio advertisement is relatively cheaper as compared to what is attainable in other media sources.
1.5 SCOPE OF THE STUDY
The scope of this study covers the role of Radio Advertisement on the marketing of goods and services in Kwara State using Kwara State Broadcasting Corporation, Kwara Radio as a case study.
Territorial scope of this project deals with consumers advertising product in Radio Kwara and other broadcasting industries in Ilorin metropolis.
Industrial scope implies specification of the industry of the study , therefore, this research work deals with broadcasting industries such as Radio Kwara, Mainland FM, and Harmony FM etc. This research work focuses on Radio Kwara, Apata Yakuba, Ilorin, Kwara State.
The time scope in the periodic depth of the research therefore, covers eight months that is between October 2012 and June
1.6 LIMITATION AND CONSTRAINTS OF THE STUDY
One of the major constraints encountered was how the information will be well arranged so that the listeners will understand what they are talking about. In this situation, the workers of Radio Kwara will have to use their time to work hard on the information that they want to pass to the listeners by doing this, they will have to consult series of textbooks and if there is any language that is laid to pronounce, they have to divert it to a simple form so that it will be well understand by the listeners.
Finance is another major bottleneck of the researchers the researcher intended to get to some villages in the Republic of Benin where the station has a number of listeners but due to the scarcity of fuel in Kwara State that is why the researcher cannot reach the place they intended to go for the village also to know about their services.
Time is also major of the researcher, the researcher have to use their time to gather any information given to them so that there will not be any confusion during the process of presentation.
CHAPTER ONE -- [Total Page(s) 2]
Page 2 of 2
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