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THE ROLE OF MARKETING IN COMMERCIAL BANKS
[A CASE STUDY OF DIAMOND BANK PLC, ILORIN] -
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- Contributor: mr-chris
- engagements: 230
- Case No: 690834pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis research work shows the role of marketing in commercial banks, taking Diamond Bank Ilorin as a case study. Marketing is defined as the process of getting a product to the consumer which involves a number of related business operation i.e. finding out what the consumer wants designing the product so that the consumer can buy and the producer will benefit in terms of profit. And on the other hand, Bank can be defined as an institution which accepts deposits from the public and in turn divided into various types such as commercial, industrial and etc. hence the project is determined
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.1 BACKGROUND IS THE STUDY Marketing as a concept is viewed in narrow way by most people, it is often referred to as strategy applicable to only the manufacturing and distributive trade. However, broader concept has recognized the relevance of marketing to service rendering establishment, such as Banking, Insurance sector, Educational and Medical institutions etc. In recent times, where need and business circumstances are changing rapidly, it is important that the practicing bankers should thoroughly appreciate the importance of marketing and its relevance to the ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis research work shows the role of marketing in commercial banks, taking Diamond Bank Ilorin as a case study. Marketing is defined as the process of getting a product to the consumer which involves a number of related business operation i.e. finding out what the consumer wants designing the product so that the consumer can buy and the producer will benefit in terms of profit. And on the other hand, Bank can be defined as an institution which accepts deposits from the public and in turn divided into various types such as commercial, industrial and etc. hence the project is determined
... Continue Reading
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