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The Role Of Marketing In Commercial Banks
[A CASE STUDY OF DIAMOND BANK PLC, ILORIN] -
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ABSTRACT
This research work shows the role of marketing in commercial banks, taking Diamond Bank Ilorin as a case study. Marketing is defined as the process of getting a product to the consumer which involves a number of related business operation i.e. finding out what the consumer wants designing the product so that the consumer can buy and the producer will benefit in terms of profit. And on the other hand, Bank can be defined as an institution which accepts deposits from the public and in turn divided into various types such as commercial, industrial and etc. hence the project is determined to highlight the roles of marketing in commercial banks. The purpose of this study is to enable the banks to know this importance of marketing to an organization. It will also enable the bank to compete favourably with other banks in the banking sector without the fear of loosing their study is to identify the most profitable market assessing present and future needs of the customers. The advantages of Marketing in Commercial Bank is that it allow other to evaluate their products (services), it also encourage systematic thinking on the part of manager and also increases the number of their customers. One of the major disadvantages of the role of marketing in commercial banks is that it yields low returns since banks have the same sources and almost the same style of marketing techniques.
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.1 BACKGROUND IS THE STUDY Marketing as a concept is viewed in narrow way by most people, it is often referred to as strategy applicable to only the manufacturing and distributive trade. However, broader concept has recognized the relevance of marketing to service rendering establishment, such as Banking, Insurance sector, Educational and Medical institutions etc. In recent times, where need and business circumstances are changing rapidly, it is important that the p ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.1 BACKGROUND IS THE STUDY Marketing as a concept is viewed in narrow way by most people, it is often referred to as strategy applicable to only the manufacturing and distributive trade. However, broader concept has recognized the relevance of marketing to service rendering establishment, such as Banking, Insurance sector, Educational and Medical institutions etc. In recent times, where need and business circumstances are changing rapidly, it is important that the p ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
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