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Evaluation Of Retailing Activities In A Business Organization
[A CASE STUDY OF JMK, ILORIN]
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1.4 SIGNIFICANCE OF THE STUDY
This research attempts to examine and provide answers to the question on understanding of the concept of location, servicing, pricing, display of good and services by supermarket and store operator and the application of the concept to their advantages. It also attempts to find out what roles that retails play in the marking of goods and service, to the consumer especially operator of stores and supermarket.
Also, to attempts to find out the felling of consumer about the activities of the retails.
1.5 SCOPE OF THE STUDY
This research work is carried out within the Business Organisation and super market in Ilorin metropolis.
Therefore, this research work is focuses principally on the evaluation of retailing activities in Business Organisation the evaluation of retailing activities in Business Organisation in Ilorin and prospective area to limit my work in getting necessary data need for this project is the manager of supermarket. It would be very difficult to get every body contracted as regards to data need in carrying out the research.
1.6 LIMITATION AND CONSTRAINT TO THE STUDY
Various forms of disturbance were encountered during the course of this research work, data collection which almost frustrates the effort of the research.
First of such constraints was financial which greatly affected the researcher in the course of carry out the research work and the high cost of research materials made it difficult. As a student managing the little amount gathers from parent and relatives to arrive at a conclusion stage was not easy. Another constraints is time which was not enough for the to carryout the work as student who stays in school from Monday to Friday receiving lectures and can only spend Saturday together within the relevant information and analysis, in meaningful and written material present to the supervisor for examine firm and approval. Also it is believed that lack of relevant research work of this nature of study is not available because special recognition is not given to this nature of study. Lastly was the non-response and like warm, non-chalet attitude of same of the respondents in the society.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis project is aimed at enlightening the general public on the EVALUATION OF RETAILING ACTIVITIES IN A BUSINESS ORGANIZATION. The research focused on evaluating the retailing activities and its impact on business organization in ilorin metropolis. The aim of the researcher is to identify the nature and various type of merchandize carried out by different retailers. The research study is of significance to the researcher and the company chosen as case study in the sense that it will enab ... Continue reading---
