• DISTRIBUTION AS A VARIABLE IN MARKETING OF PERISHABLE PRODUCT
    [A CASE STUDY OF AYOMIDE FARM OFFA KWARA STATE]


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    • ABSRACT - [ Total Page(s): 1 ]ABSTRACT    This project will be carried out as a partial requirement for the award of National diploma in bsiness study, the topic “effective distribution as available in marketing of perishable product will be carried out using Ayomide’s farm offa Kwara state as the case study the project will contain five chapter of which are enumerated below.Chapter one of this work contain the introduction, background of the study as well as the historical background of the case study and the definition of the related terms.Considering the work of other  researcher, they are being contain ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.1    INTRODUCTION    Buklin (1968) defined distribution as the set of institutions which participate in marketing activities undertaken in the point of consumer.    However, Valen J.G (1976) define distribution as the system which include those organization that are involved in the flow of good and services from their introduction into the economy system to their consumption.    Again, Arowomolo and Ebelokun 1997 defines distribution as the route, avenue or pathways through which goods and services in order to allow consumer get satisfied and towards the realization of ... Continue Reading