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Distribution As A Variable In Marketing Of Perishable Product
[A CASE STUDY OF AYOMIDE FARM OFFA KWARA STATE]
CHAPTER ONE -- [Total Page(s) 2]
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1.5 SIGNIFICANCE OF THE STUDY
A number of significant improvement can be seen on the economic process of this country especially in agricultural sector.
The Nigeria Agricultural sector has witnessed adynamic growth over the years and as each farm spring fourth, competition for market is increases.
Therefore, it is highly necessary for each form to ensure good productivity and effective channel of distribution in order to withstand the increase competition.
However, channel of distribution provide information about the market, this leads to better services because the producers for example would be able to know customer want and modify this product suite their want needs. Channel member provide storage facilities for keeping goods from production time to purchasing time. They also involved in breaking the bulk that is breaking of homogenous supply down into smaller lots.
This research work will be examining the distribution activities of Ayomide farm produce. The project will examine the channel of distribution and physical distribution system operation by the poultry farm. The product plannigna nd development of product life cycle.
However, the scope of the study means the area which the research intends to cover.
Furthermore, the study suppose to cover the channel of distribution of al poultry from but for the purpose of the project work the research work will be limited to the study of Ayomide’s farm production due to uncontrollable elements and non response problem moreso, this can be attributed to the cost of transportation time factors and continuous increase in cost of material needed.
1.7 DEFINITION OF TERM:
1.71 AGENTS: is one the guarantees payment to his principal or goods sound on his behalf
1.72 CHANNELS: This is a way by which goods are taken from there place of production to the people who actually want to make use of them.
1.73 CONSUMER: A person who buys goods or uses services
1.74 DISTRIBUTION: the movement of raw material to the place of manufacturer and of finished to consumer.
1.75 GOODS: These are commodity or services for which there is a demand.
1.76 INTERMEDIARIES OR MIDDLEMEN: these are the whole sales and retailer who are in-between the manufacturer or producer and the final consumer on the production and distribution of product.
1.77 Marketing: American marketing association defines marketing as the process of planning and exacting the connectional pricing promotion and distribution of ideas goods and services to create exchange that satisfy individual and organizational goals.
1.78 PHYSICAL DISTRIBUTION: implies the activities concerned with moving the right amount of the right product to the right place at the right time.
1.79 PRODUCT: A product as defined by “Philip Kotter†and something that can satisfy customer needs and wards.
1.80 Retailer: this may be defined as that trader who buy goods in small quantity from the wholesaler or direct from manufacturer and sells in unit to the public or final consumer.
1.81 SERVICE: It can be defined as an act of performing duties and sold to consumers.
1.82 WHOLESALER: They can be defined as that trader who buys goods in large quantity form the manufacturer or producer and sell in small quantity to the retailer.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT This project will be carried out as a partial requirement for the award of National diploma in bsiness study, the topic “effective distribution as available in marketing of perishable product will be carried out using Ayomide’s farm offa Kwara state as the case study the project will contain five chapter of which are enumerated below.Chapter one of this work contain the introduction, background of the study as well as the historical background of the case study and th ... Continue reading---
