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STRATEGIES MARKETING PLANNING AS AN ESSENTIAL TOOL FOR COMPANY GROWTH
[A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC, ILORIN] -
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- Contributor: mr-chris
- engagements: 188
- Case No: 765885pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT This research work aimed and attempt to the diversification as a means of company survival ion the competitive environment, the topic talks about the function, skills or strategy adopt by Nigeria Bottling Company to ensure implementation of justification in the economy theory. Chapter one of this project background of introduction and historical background of Nigeria bottling company Plc, Ilorin, the organization structure of the Nigeria limited, the organization of the subject matter, chapter two cover strategic marketing planning the essential aspect of strategic marketi
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CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.1 INTRODUCTIONThe evolution of different companies with different products and increase rate of competition brings about the need to develop an approach which will serve as a guide and platform for the company’s.There must exist within the company effective plan which will effectively ensure steady growth and development of the company especially in the face of depression in a developing country like Nigeria.The role of strategic marketing planning as an essential tool for company growth can not be over-emphasized as it helps to define long time policy of the company ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT This research work aimed and attempt to the diversification as a means of company survival ion the competitive environment, the topic talks about the function, skills or strategy adopt by Nigeria Bottling Company to ensure implementation of justification in the economy theory. Chapter one of this project background of introduction and historical background of Nigeria bottling company Plc, Ilorin, the organization structure of the Nigeria limited, the organization of the subject matter, chapter two cover strategic marketing planning the essential aspect of strategic marketi
... Continue Reading
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