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Strategies Marketing Planning As An Essential Tool For Company Growth
[A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC, ILORIN]
CHAPTER ONE -- [Total Page(s) 3]
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CHAPTER ONE
1.1 INTRODUCTION
The evolution of different companies with different products and increase rate of competition brings about the need to develop an approach which will serve as a guide and platform for the company’s.
There must exist within the company effective plan which will effectively ensure steady growth and development of the company especially in the face of depression in a developing country like Nigeria.
The role of strategic marketing planning as an essential tool for company growth can not be over-emphasized as it helps to define long time policy of the company and ways of achieving these effects for the company benefit, it is concerned mainly with the long term planning and related matters such as decisions making and formulation of policies.
Strategic marketing planning means finding alternatives opportunities and developing profitable marketing strategic, marketing strategic specifies a target market and related marketing mix. It is a big picture of what a firm will do in some market, it is a process of developing and maintain strategic plans between the goals of the company the capacities and its change marketing opportunities. It relies on developing a clear company’s objectives.
Hence the company’s management will be saddle with the responsibility of seeing their own plan work effectively as expected.
In conclusion, the function of management is to be seeing what is happening internally.
It marketing activities will be conducted mainly across the boundaries of management of all seeing not only marketing strategists.
1.2 STATEMENT OF THE RESEARCH PROBLEMS
The various problems that encountered during the course of this research include whether strategic marketing planning is an essential tools for company growth in the alternative, strategic marketing planning may not be an essential tool for company growth, these two hypothesis must considered to know which of the two is vital and realistic.
Strategic marketing planning is a big picture of what a firm will do in some markets which need two interest parts which are the target market and market. Target market is a fairly homogenous groups of customer to whom a company wishes to appeal.
Marketing mix are the controlling variable the company put together to satisfy the need of their target groups.
Strategic marketing planning as an essential tool for company growth vis-Ã -vis marketing activities various problems may be encounter in the course of this project work which will be further analyzed subsequently.
i. Strategic marketing planning can increase sales volume
ii. Marketing plan is a guide to implementation and control.
1.3 OBJECTIVES OF THE STUDY
The research objective of the study which has the aim of examine the important phenomena strategic marketing planning as n essential growth, continuity and attainment of high performance in the company.
Based on the studies and observation, it will be noted that examine objectively of the study will have to be some of the marketing strategic taken up by the company as a policy to achieve its objective.
i. The objectives of the study are to examine the impact strategic marketing planning in relation to the marketing activities of the company.
ii. Examine the ways and reason for identifying the customers need and want in the target market.
iii. Examine hoe the company needs to adopt an effective strategic marketing planning could with prevailing economic circumstances in order to remain viable in the competition industry.
Most organization in Nigerian has not leveled up to expectation of providing better and adequate goods and services to their customers, especially the rural dwellers, they only concentrate on making abnormal profit to the determent of customers. The study is very important because it will be markets to realize how effective strategic marketing planning is in organization, its development to Nigeria economy by its payment of taxes, duties, levels and payment opportunities.
CHAPTER ONE -- [Total Page(s) 3]
Page 1 of 3
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT This research work aimed and attempt to the diversification as a means of company survival ion the competitive environment, the topic talks about the function, skills or strategy adopt by Nigeria Bottling Company to ensure implementation of justification in the economy theory. Chapter one of this project background of introduction and historical background of Nigeria bottling company Plc, Ilorin, the organization structure of the Nigeria limited, the organization of the subj ... Continue reading---
