-
Strategies Marketing Planning As An Essential Tool For Company Growth
[A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC, ILORIN]
CHAPTER ONE -- [Total Page(s) 3]
Page 2 of 3
-
-
-
1.4 SIGNIFICANT OF THE STUDY
The researcher is carried out in order to ascertain the impact of strategic management planning as adopted by many organizations, particularly, Nigeria bottling company Ilorin branches to what extent is it important to the social aspect of the company?
Efforts will also be made in this section to look into the problems encountered in the adoption of different strategic marketing planning in Nigeria bottling company. The study will help them to improve their sales to its consumers and all organization in general.
Many people believe that the important of existing company must be felt in its revenue generation and effectiveness in the adoption of strategic marketing planning out in place; to make sure they reach satisfaction stage of customer and even their own target.
This research attempt to dig into area of importance of strategic marketing planning to the growth of accompany†in Nigeria, case study of Nigeria bottling company Plc, Ilorin plant in doing this an attempt will be made to took at the various source of revenue generation through the adopted marketing mix. Above all, the optimum satisfaction of customers and its impact on the growth of the further research in the nearest future.
1.5 SCOPE AND LIMITATION OF THE STUDY
The research will take a careful look at the level in Nigeria bottling company of NBC international, NBC Nigeria and NBC local. But for the purpose of clarity the scope of the study will be limited to Nigeria bottling company Ilorin Branch which covers the period of nine years.
Every research must be limited by some factors and this researcher is of no exemption some of the problems that may be encountered by. Thus researches are:
i. Unavailability of relevant data which the company may regard as “scare†in the organization
ii. Inadequate information given to the research by respondent through questionnaire
iii. The research having high schedule for lecture and assignment.
Nevertheless the factors do not make the research irrelevant or invalid the questionnaire will be clear so as to make respondents. See clear and give relevant and sensible responses and answer.
However, the limitation of this study did not in anyway invalidate the work the research uses some of the officers to get the needed information for the investigation another problem encountered was that of actual getting respondents answering questions because they are always busy more so, after so many visits to the company, some relevant information to the study were acquired through staff in the marketing, personnel production and customer service manager in the organization as well as customer patronizing the company.
1.6 HISTORICAL BACKGROUND OF THE NIGERIAN BOTTLING COMPANY PLC
The Nigeria bottling company was incorporated in Nigeria in 1951 as a limited liability company while its first plant commercial production in 1993 at Oyingbo Lagos state. In 1953 it self its plant of Oyingbo, Lagos State with the product Cocacola in Nigeria market, this was the beginning of an existing story of growth and development, particularly during the last fifty two year, the sole volume of the Nigeria Bottling Company increased tremendously from the unit l5 million create in 1996 to 895 million creates per day which has brought about development of good number of sister company with all activities centered on the growth of the Nigerian economy.
Coca-cola as a product of Nigerian bottling company can be traced to discover its formula by Ralmertion fairly 1821 in south America who named the product “coke†the product was test marketed and found to be lively accepted in 1972, it went public end was quoted on the Nigerian stock exchange with 60% of its share held by the public and 40% held the parent company worldwide. The company held the Fanta lemon, for the bottling in Nigerian of all Cocacola range of soft drinks such as coke, Fanta orange Fanta lemon tones Fanta sold water Fanta block current sprite crest baiter lemon Limca gold spot Fanta Pancaffle and Schweppes
Nigerian bottling company employed over 7000 Nigerian in all field of operation and quality control remains the key word for which the success of the whole operation is determined the data glass company lightly is a company of operation. The crown product Ijebu Ode and Kano manufacture the crowns seal the bottle. The Benin plastic company makes the plastic creates for housing bottles.
The book ingredient are Carbon, Water, Sugar and critic is the secret of the company while sophistical washing and filling machine have been installed in all plants with high-level standard of product is not different anywhere around the world.
CHAPTER ONE -- [Total Page(s) 3]
Page 2 of 3
-
-
ABSRACT - [ Total Page(s): 1 ]ABSTRACT This research work aimed and attempt to the diversification as a means of company survival ion the competitive environment, the topic talks about the function, skills or strategy adopt by Nigeria Bottling Company to ensure implementation of justification in the economy theory. Chapter one of this project background of introduction and historical background of Nigeria bottling company Plc, Ilorin, the organization structure of the Nigeria limited, the organization of the subj ... Continue reading---
