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Strategies Marketing Planning As An Essential Tool For Company Growth
[A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC, ILORIN]
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1.7 DEFINITION OF TERMS
This is defined as the related term in the course of this research:
i. Strategic marketing planning
ii. Target market
iii. Essential tools
iv. Marketing mix
i. Strategic marketing planning: Are the organization long term or future decision toward finding after native market or opportunity and develop profitable marketing strategy.
ii. Marketing strategy specific a target marketing and related marketing mix. The targets are or are the potential buyer of our product.
iii. The related marketing mix is known as the marketing, it is represented by (PS) i.e. planning, pricing, product, promotion and placement. All these are marketing activities being carried out before the planning has to do with research, to know the need for the target market (component buyers) as to satisfy the need and wants.
iv. It is followed by pricing the product after producing the product.
v. Promotion also knows as advertisement is creation of awareness about the availability of the market for the buyer.
vi. Placement distribution is market product available at the required place for access of the buyer to the product; it is called an essential tool because it enables the marketers to get the proper decision and plans to put in place to create utility satisfaction to the consumers at a profit.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT This research work aimed and attempt to the diversification as a means of company survival ion the competitive environment, the topic talks about the function, skills or strategy adopt by Nigeria Bottling Company to ensure implementation of justification in the economy theory. Chapter one of this project background of introduction and historical background of Nigeria bottling company Plc, Ilorin, the organization structure of the Nigeria limited, the organization of the subj ... Continue reading---
