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THE IMPACT OF MARKETING IN SERVICES INDUSTRIES
[A CASE STUDY OF UNITED BANK OF AFRICA PLC, ILORIN, KWARA STATE] -
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- Contributor: mr-chris
- engagements: 152
- Case No: 822990pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT This research will be based on the impact of marketing in services industry. (A case study of United Bank of Africa Plc). Marketing is an actually directed at satisfying customers needs and wants through exchanging transaction in the marketing. According to American Marketing association officials, they define marketing as performance of business from the producer to consumer, and financial setting that deals with provision of financial (money) services to their customers, government, as well as general public. The impact of marketing in every financial institution w
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT This research will be based on the impact of marketing in services industry. (A case study of United Bank of Africa Plc). Marketing is an actually directed at satisfying customers needs and wants through exchanging transaction in the marketing. According to American Marketing association officials, they define marketing as performance of business from the producer to consumer, and financial setting that deals with provision of financial (money) services to their customers, government, as well as general public. The impact of marketing in every financial institution w
... Continue Reading
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