• THE IMPACT OF MARKETING IN SERVICES INDUSTRIES
    [A CASE STUDY OF UNITED BANK OF AFRICA PLC, ILORIN, KWARA STATE]


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    • ABSRACT - [ Total Page(s): 1 ]ABSTRACT    This research will be based on the impact of marketing in services industry. (A case study of United Bank of Africa Plc).    Marketing is an actually directed at satisfying customers needs and wants through exchanging transaction in the marketing. According to American Marketing association officials, they define marketing as performance of business from the producer to consumer, and financial setting that deals with provision of financial (money) services to their customers, government, as well as general public.    The impact of marketing in every financial institution w ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 1 ]CHAPTER ONEINTRODUCTION    There have been a lot of services offer in Nigeria and even in the world from the creation of the world business services can be classified in two we have profit making organization and non profit making organization services. Profit making are those business done in other to make profit they are profit oriented while non-profit making service are for humanization welfarerism of people such as church, mosque and social services.1.2    STATEMENT OF THE PROBLEM    The statement of the problem is to examine the relevance of marketing to services of the banking ... Continue Reading