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The Impact Of Marketing In Services Industries
[A CASE STUDY OF UNITED BANK OF AFRICA PLC, ILORIN, KWARA STATE] -
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ABSTRACT
This research will be based on the impact of marketing in services industry. (A case study of United Bank of Africa Plc).
Marketing is an actually directed at satisfying customers needs and wants through exchanging transaction in the marketing. According to American Marketing association officials, they define marketing as performance of business from the producer to consumer, and financial setting that deals with provision of financial (money) services to their customers, government, as well as general public.
The impact of marketing in every financial institution with special interest in the banking industries can never be over emphasized.
Marketing helps the financial institution (Bank) over stiff competition within and outside the industry.
Bank must adopt following positive marketing approach.
- Process of marketing
- Market segmentation
- Marketing Mix
- Branch marketing program etc
In order to withstand or complete with other type of financial institution not just only with bank life itself and to effectively and efficiently accomplish the organization goal and objectives.
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CHAPTER ONE - [ Total Page(s): 1 ]CHAPTER ONEINTRODUCTION There have been a lot of services offer in Nigeria and even in the world from the creation of the world business services can be classified in two we have profit making organization and non profit making organization services. Profit making are those business done in other to make profit they are profit oriented while non-profit making service are for humanization welfarerism of people such as church, mosque and social services.1.2 STATEMENT OF THE PROBLEM ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 1 ]CHAPTER ONEINTRODUCTION There have been a lot of services offer in Nigeria and even in the world from the creation of the world business services can be classified in two we have profit making organization and non profit making organization services. Profit making are those business done in other to make profit they are profit oriented while non-profit making service are for humanization welfarerism of people such as church, mosque and social services.1.2 STATEMENT OF THE PROBLEM ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
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