• Advertising Strategy In A Competitive Business Environment.
    [A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC IBADAN PLANT]

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    • ABSTRACT COMING SOON
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    • CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.1    INTRODUCTIONIt is important when discussing advertising to be fully aware of what advertising is all about. Advertising definition are as numerous as the number of advertisements available in the mass median but there is yet to be a universally accepted definition. Advertisement is seen daily on television, newspapers, magazine, radio, posters e.t.c. It the question “What is advertisement? I asked, the common commercial seen or heard readily comes to mind. But there is ... Continue reading---