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The Impact Of Marketing On Financial Institution
[A Case Study of First Bank Nigeria Plc. Ilorin] -
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND TO THE STUDYThis research is an attempt to disapprove the pervasive notion that marketing is relevant only to the selling of physical end tangible products.The nation was due to the fact for that for a long time, financial institution was a seller market where the buyer had to seek in some cases forming the impression that it was a privilege for him enjoy the service of a bank or other financial institutions.Financial institution can be defin ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND TO THE STUDYThis research is an attempt to disapprove the pervasive notion that marketing is relevant only to the selling of physical end tangible products.The nation was due to the fact for that for a long time, financial institution was a seller market where the buyer had to seek in some cases forming the impression that it was a privilege for him enjoy the service of a bank or other financial institutions.Financial institution can be defin ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
Page 1 of 1