Sms Based Result Checking System For Faculty Of Science

CHAPTER TWO LITERATURE REVIEW
2.1    Related Works
The short message service (SMS) is a feature of second generation (2G) mobile technology and it must not be longer than 140/160 alphanumeric characters without images or graphics. It is a relatively simple messaging system supported by Global System for Mobiles (GSM), Time Division Multiple Access (TDMA) and Code Division Multiple Access (CDMA) based mobile phone networks. SMS based services are now more attractive to service providers and users as a result of the recent mobile phone use penetration and the large scale adoption of the existing services by users (Bodic,2005). Several SMS based applications have been developed and are used for various purposes in fields such as health, education, business, security monitoring, supply chain management (Yonan Getachew, 2009). Systems such as “MobiRep” have been developed and it bridges the communication gap of reporting and responding to crisis, crime or an emergency. It simply accepts reports in the form of SMS from any mobile phone and can also broadcast bulk SMS to a group. The recipient which in this case would be the police or any other emergency response unit can make use of the broadcasting feature incorporated into the system to take necessary actions such as dispatching resources to handle the distress call or notify people in the neighborhood of imminent danger via SMS alerts.
2.1.1    Mobile Marketing
Many scholars have investigated SMS based systems and their use in real time. They have found that there are different usage of these SMS systems according to the needs of the users in different environments and necessities.
According to Watson, Pitt, and Zinkhan,(2002), Marketing management is the process of planning and executing the conception, pricing, promotion and distribution of goods, services, and ideas to create exchange that satisfy individual and organizational goals. The American marketing Association suggests sequential marketing stages as well as temporal and spatial separation of buyers and sellers. Mobile devices blur these boundaries and distinctions by extending traditional marketing’s time-space paradigm.
According to Global system for mobile management, users send more than 10 billion SMS messages each month. This makes SMS the most popular mobile data application (Cohn, 2001).
In 2002, 580.2 million mobile messaging users sent 430.8 billion SMS’s.
Cell phones let users of all ages easily maintain business and social contact. A key mobile marketing use is advertising, in a push or pull model
2.1.2    Communication and Administrative Support
According to Naismith, (2007) from the University of Birmingham reported that an e-mail to text message service called Study Link is employed to support