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The Influence Of Home Videos On The Social Life Of Abia State University Students
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CHAPTER ONE
INTRODUCTION
Background of the study
Home video is
one of the strongest media outlets and because it is widespread, it
could influence the culture of the any society, especially among the
younger generation. The home video business distributes films,
telemovies and television series in the form of videos in various
formats to the public. These are bought or rented, then watched
privately from the comfort of the home by consumers. Most theatrically
released films are now released on digital media, both optical (DVD or
Blu-ray) and download-based, replacing the largely obsolete VHS (Video
Home System) medium. The VCD format remains popular in Asia, though DVDs
are gradually gaining popularity.
Movies hold a very special place
in the culture of a people. “Movies, like books, are a culturally
special medium…an important medium of cultural transmission (Baran,
2009:75). Studies show that movies contribute to socialization and the
transmission of culture (Baran, 2009; Daramola, 2007). In contribution,
Aldana (2004:1) submits that: “movies are powerful instrument that can
build or destroy a people’s culture due to its conversational nature. It
also plays a role in the daily lives of men and women in the way they
perceive and conceived themselves and in the way they conduct their own
livesâ€
In Nigeria there are over one million audiences of home movies
films who are affected in one way or the other, by the subjects treated
in Nigerian home movies. These movies portray message that have
Influence on the viewers, mostly, their mode of dressing. Movies hold a
very special place in the culture of a people.
In Nigeria there are
over one million audiences of home movies films who are affected in one
way or the other, by the subjects treated in Nigerian home movies. These
movies portray message that have Influence on the viewers, mostly,
their mode of dressing. Movies hold a very special place in the culture
of a people. O’Rork (2006) and Wogu (2008) argue that audiences are more
likely to emulate models of behavior seen on the media if they expect
to receive gratification from emulating another person. Behaviour is
influenced not only by personal or live models but by those presented in
the mass mediaâ€. Okunna, (1999) opines that because of their special
power to affect the way people think, feel and behave, this is because
media have been credited with incredible persuasive ability to change
attitude and behaviour and that of tertiary institution student will not
be any different since they are constantly exposed to watching of home
videos.
Statement of the problem
Home video industry otherwise
know as Nollywood commands a large active audience and it is almost part
and parcel of every Nigerian society. The impact of home video on
culture, religion and moral behaviour of university student has
generated a lot of concern and uneasiness to many Nigerians. According
to Okeoma (2012), many adolescent and youths in tertiary institution
glued their eyes on the television watching movies of all kinds. Some
movies that are may adversely affect their emotion, psychic, moral
behaviour and cognitive development. The prevalence of immoral behaviour
among youths has been linked with the types of programmes, movies they
view.
Recent research has shown that high rate of crimes in Nigerian
institution and society at large could be related to influences of bad
movies or videos they watch. For instance, Ezekwu, (2013) opined that
the display of pornographic films or shown during most the Nigerian
movies has affected many youths and exposed them to all forms of sexual
harassment like practice of homosexuality, incest to mention but a few.
Practices like adultery, witch craft and ritual practices are
glamorously shown; and most of the young people do not border about the
end of the practice which is usually shown at the end of the movies.
Marriages and family breakdown is being trivialized. Much fear looms in
the area of traditional values and culture of Nigerian nation; even
though some claims that it is merely for entertainment and as such does
not raise any pertinent moral questions. The truth and reality of the
video industry confronts us with a situation which demands immediate
response;Thus necessitating the need for the study on the influence of
home videos on the social life of Abia State university students.
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ABSRACT - [ Total Page(s): 1 ]The broad objective of this study is to examine the influence of home videos on the social life of Abia State university students.The study adopted a survey research design accompanied with data collated from both primary and secondary sources. With the aid of convenience sampling method, 147 undergraduate of Abia State University (ABSU), Uturu in Abia State was enrolled as participant for the study. A self structured questionnaire was issued to the enrolled respondents of which 141 of the of th ... Continue reading---
