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Sport Tourism And Performance In Industry In Imo State
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CHAPTER ONE
INTRODUCTION
1.1 Background Of Study
Globally,
tourism has become an important policy tool for community and regional
development in many developed and developing countries. Tourism also has
significant potential to influence and change the use of natural and
cultural resources in a number of regions. It provides new
opportunities, employment and economic benefits to local communities and
promotes the growth of the hospitality industry. Tourism is an
important sector for economic development in a country. People usually
travel for many reasons. Sport is one of the important reasons for
promoting tourist industry. With the development of the society and
improvement of people living standard, sports tourism gradually becomes
one of the faster growing industries. People travelling to lodge in the
hotel, tour around the sport location, participate and watch sports
event dates back to the ancient Olympic Games (Higham J, 2010).
Patronage can come in the form of customers, other businesses or
companies; it can also be seen as business or activity provided by a
patron. The patron in tourism context refers to the tourist who
patronizes a destination. The facilities, attractions and publicity of a
destination affect its patronage. Low patronage of a destination
affects the usage of tourism centers, destination facilities and the
morale of workers who depend on the tourism industry for their
employment and sustenance. The relationship between sports and tourism
in the modern world is symbiotic. Sports tourism economic development
was the debatable topic in world last two decades. Tourism is travelling
for predominantly recreational or leisure, business purposes or the
provision of services to support this leisure travel. According to the
World Tourism Organization, tourists define as people who "travel to and
stay in places outside their usual environment for more than
twenty-four hours and not more than one consecutive year for leisure,
business and other purposes not related to the exercise of an activity
remunerated from within the place visited â€(World Tourism Organization,
). Tourism is an important sector of economic development in a country,
due to the income generated by the consumption of goods and services by
tourists, the taxes levied on businesses in the tourism industry, and
the opportunity for employment in the service industries associated with
tourism. These service industries include transportation services such
as aircraft, cruise ships, and taxis, accommodation, hotels,
restaurants, bars, and entertainment venues, and other hospitality
industry services such as spas and resorts. Peoples usually travel for
many reasons such as jobs, Business, leisure, Religion Activities,
Medicine. Sport is another important reason for tourism. With the
development of the society and the improvement of peoples' living
standard, sports tourism gradually becomes one of the most important
parts of the popular healthy lifestyle and also it is one of the fastest
growing market segments in the tourism industry. World tourism arrivals
are projected to grow at 4, 3 present per year and reach 1.6 billion by
2020 (Simon Hudson, 2009). One of the faster growing areas contributing
to these staggering statistics is sports tourism. During the last two
decades, Sports tourism development was the one of the main debatable
topic in the world. International Olympic Committee and World Tourism
organizations had given attention to develop the sports tourism. Sports
tourism is the Travel undertaken for the purpose of engaging in
particular sports events such as Cricket World cup, Olympic Games, SAARC
games, Foot ball competitions. According to Canadian Tourism
Commission, who travel more than 80km or stay overnight to attend,
complete or otherwise be involved in a sporting events, and visiting
tourism centers within the location (Canadian Tourism Commission).
Sports tourism is not only one of the simple forms of tourism, which is
also a thrifty field that makes the tourism industry and sports industry
develop together. Sports tourism is just at its beginning stage, but
it's increasing and better to improve the peoples' participation
consciousness and supply a good opportunity develop the tourism
industry. Sports tourism market is an important aspect of the foundation
for sports tourism development. Sports tourism base on the factors of
motivation of tourists and travel experiences do sports tourist seek in
association with that they peruse at a given designation. It is against
this backdrop that the study examine the sport tourism and the
performance of the tourism industry.
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ABSRACT - [ Total Page(s): 1 ]This study was carried out on the examination of sport tourism and the performance of the tourism industry using Imo State as a case study. To achieve this, thee significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprises of staff of the selected tourism centers and hotels in Imo State. In determining the sample size, the researcher conveniently selected 67 respondents while 60 ... Continue reading---
