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Effective Communication In Enhancing Productivity In Nigerian Universities
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CHAPTER ONE
INTRODUCTION
Background of the study
There is a
general saying that “there is no smoke without fire,†this also means
that there is no organization without communication. Every organization
requires the effective utilization and management of effective
communication and its related tools for the passing of important
information and for improving workers’ relationship with others.
Communication is the process of passing information between persons and
among people Barrett, (2002. In an organization, it provides a way of
motivating, influencing and interaction of people. It is through this
interaction that individual pulse is felt. Communication in
organizations is indispensable because it is a bridge through which
understanding, messages, information and ideas are relayed from one
person, place or thing to Adegbuyi (20015), noted that the element of
communication is an important part of the working environment. It allows
individuals to gain information and knowledge on which they can then
act. Most importantly, when communicating with others the party for
which the message is intended needs to receive and accept it. Due to
this two interface, the sender and the receiver should ensure that both
parties interpret and act on the message in the same way. In this way
communication becomes communication, through readings, listening (the
receptive skills), speaking and writing (the productive ski would find
it difficult to unravel some of the mysteries of life. Those things that
we are ignorant of or have knowledge of, or that we have doubts about
can be explained to us better through communication. Effective
communication is therefore needed for management to develop and sustain a
competitive advantage for organizational performance and improvement
(Rowe, 2001 in Adegbuyi, 2015 therefore the ability of one to impart
knowledge, pass a rule or an instruction, make a request, transmit or
share an idea with a view to ensuring that organizational objectives are
attained and individuals’ interests are achieved through mutual
understanding (Peter, 2015) Effective communication is a communication
between two or more persons wherein the intended message is successfully
delivered, received and understood. In other words, communication is
said to be effective when all the parties (sender and receiver) in the
communication, assign similar meanings to the message and listen
carefully to all what have been said and make the sender feel heard and
understood. In the business context, the communication is effective if
the information shared among the company employees contributes towards
the organization’s commercial success (Barrett, 2002). Effective
communication includes not just the way you use the words but also
covers several other skills such as, non-verbal communication, ability
to understand your own emotions as well as of the other person with whom
you are communicating, engaged listening, ability to speak assertively,
etc. Elving,&Hansma(2008), reveal that effective communication
creates mutual understanding between management and workers which helps
in building genuine relationship among both parties in the
organizations. Effective communication improves job satisfaction (Ogbo,
2014) and which in turn improves productivity (Rho, 2009). It can be
said Effective communication skills is necessary for any educational
manager, as it can serve as a tool to manage conflicts, pass vital
information, make good decisions, and receive feed backs which can help
strengthen good working relationship with other employees within and
outside the organization. A communicative leadership is especially
important in organizations with values that are nonnegotiable (Shilbury,
2013). Effective communication is inevitable to any organization
because it creates mutual balance between members of the organization
and serves further as a tool to relate with those even outside the
organization. Effective communication management is a systematic method
of unifying human and material resources to work harmoniously for the
realization of set goals, through establishing proper channels of
communication, creating a hierarchy of information flow and receiving
appropriate feedback. On the other hand, performance of tertiary
institutions refers to the extent to which tertiary educational setups
are achieving the purpose for which they were established. It includes
the extent to which tertiary educational institutions are attaining set
goals using the available human and materials resources.
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ABSRACT - [ Total Page(s): 1 ]This study was carried out to examine effective communication in enhancing productivity in Nigerian universities. Specifically, the study examine the benefit of effective communication in enhancing productivity in Nigerian Universities. The study also evaluate the challenges in communicating effectively in Nigerian Universities. The study further examine the extent to which school goal attainment in tertiary institutions depends on effective communication. Lastly, the study examine the extent to ... Continue reading---
