CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction
This chapter carefully examines and reviews some of the numerous works done by scholars and researchers which are directly related to this research. In this study, the following areas will be addressed.
1. The concept of social media.
2. Students’ addictiveness to social media.
3. Students’ exposure to social media.
4. Students Academic Performance.
5. Influence of social media network on students’ academic performance.
6. Usage of social media and students’ academic performance.
7. Social media in the classroom.
8. Problems of social media.
2.2 Concept of Social Media
Since this social media phenomenon is continuing to grow at a fast pace, it is important to understand the effects it has on personal communication. Social media networks offer a straightforward way to converse with peers and get peers’ feedback, as well, which may influence an adult’s self-esteem. For example, Facebook is used primarily by students to maintain relationships with individuals they are acquainted with who live near and far. Facebook makes it simpler to communicate with multiple people at a time. Social media may also make it easier for users to monitor activities of people they have not seen in a while as well as reconnecting with new and old friends
Social media is a phrase being tossed around a lot. It is a website that does not just give you information but interact with you while giving you information. It is a group of internet- based application that allows the creation and exchange of users generated content. It is easy to confuse social media with social news because we often refer to members of the news as the media. Social news site is also social media site.
According to Kietzmannn (2012), social media is that means that employ mobile and web-based technology to create highly interactive platforms via which individuals and community share, co-create, discuss and modifies user-generated content.
Kaplan and Haenlein (2010) opines that social media is a group of internet-based applications that builds on the ideological and technological foundations of web 2.0 and allows the creation and exchange of users-generated content. They explained that social media include web-based and mobile technologies used to turn communication into interactive dialogue. The scholars added that social media has become one of the major channel of chatting through platforms such as 2go, BBM, whatsapp, etc. In their opinion, there has been an increase in the mobile social media which has created new opportunity for browsing and interaction among people. So, such media are technologies that facilitate social interactions, make possible collaboration, and enable deliberations across stakeholders. It can, however, be deduced that social media refers to the means of interaction among people in which users create, share, exchange and comment among themselves in different networks as well as receiving feedback within seconds.