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Entrepreneurship Skills Acquisition And Product Innovation In Nigeria
[A CASE STUDY OF NATIONAL OPEN UNIVERSITY OF NIGERIA NOUN]
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1.6 Significance of Study
The
importance of this study lies in the attempt to find a relationship
between each of the concepts of innovation and entrepreneurship. And the
impact of this relationship in developing an entrepreneurial marketing
strategy, and economic development. As such concepts are compatible,
because the innovation of new products and services that are unique and
high in quality forms the foundation to entrepreneurship in this field.
Successful marketing strategic planning must rest an solid foundation of
innovation and entrepreneurship, a foundation which is considered an
essential intellectual method of such planning.
1.7 Justification of the study
This
study is undertaken to express the relationship between
entrepreneurship skills acquisition and product innovation in Nigeria.
It will show the possibilities of innovative entrepreneurship in Nigeria
and suggest the roadmap to this goal. Hence, the study proves useful to
entrepreneurs and policy makers.
1.8 Definition of terms
Innovation:
Innovation in its modern meaning is "a new idea, creative thoughts, new
imaginations in form of device or method". Innovation is often also
viewed as the application of better solutions that meet new
requirements, unarticulated needs, or existing market needs.
Entrepreneurship: The activity of setting up a business or businesses, taking on financial risks in the hope of profit.
Skills:
A skill is the ability to carry out a task with determined results
often within a given amount of time, energy, or both. Skills can only be
innate. Skills can often be divided into domain-general and
domain-specific skills.
Acquisition: The learning or developing of a skill, habit, or Quality.
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ABSRACT - [ Total Page(s): 1 ]The concept of entrepreneurship played a formative role in the emergence of business history as a distinct academic field. Entrepreneurship is a process of wealth creation for an individual, community and the large society. The primary goal of this study is to examine entrepreneurship skills acquisition and product innovation in Nigeria. Specifically, the study sought to determine the relationship between entrepreneurial skill acquisition and product innovation in Nigeria.This study employed the ... Continue reading---
