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The Impacts Of Radio In Sports Development In Nigeria
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CHAPTER ONE
Background information
Mass media messages are often
referred to those directed at a large group of person by means of an
electronic medium involving the dissemination of information, knowledge
and entertainment to a large diverse, sometimes homogenous but mostly
heterogeneous audience. For any human society, the successful conduct of
its internal and external affairs depends largely on the extent to
which information is disperse and shared, the need for information is
such that man can hardly function or determine the course of their life
without communication (Dickson, 2005). It is in the light of this that
the critical role of the media is captured in its impulsive tendency to
direct and redirect the course of altitudinal change and building public
perception towards societal affairs. This is a clear indication of how
much the media are drench in the society. A good deal of support in
common sense and evidence establishes a relationship of interdependence
between the media and the society within which it operates and whose
characteristics it often assumes, this relationship assumes two
perspectives. Firstly, that the mass media are aspect of the society and
as such as McQuail (2006) opines, are dependent on economic and power
structure of the society and can be controlled or limited by those who
own them. Secondly by their content, media are assumed to have
potentials for significant influence and that the particular ideas and
values conveyed by the media can exert significant social change
regardless of the nature of ownership. Going by the position of the
second perspectives of the media, a clear indication suggest great
emphasis on the influence of media production and reception on social
factors, suggesting that media messages function to influence its
immediate physical environment. According to Rodney (2009), the media in
performance of their traditional function of editorializing,
information, correlation and socialization, participates in the social
life of the society. Now let?s take a closer look at some of the key
concepts around which this study is built, one of which is journalism
which may well not be an alien term for many, especially those within
the spectra of media, but for the purpose of scholarship, it is
worthwhile to provide a workable definition for journalism that is in
alignment with the topic of the this research study. According to Sambe
(2005:230) journalism is a report of things as they appear at the moment
of writing, not a definitive study of situation. Journalism has also
been regarded as the activity or product of journalist or others engaged
in the presentation of written, visual or audio materials intended for
dissemination through public media with reference to factual, ongoing
events of public concern, it is intended to inform the society about
occurrences and to uncover that which would otherwise be unknown (i.e
investigative journalism). It is the views of Harcup (2004), that
Journalism entails creating and directing messages at consumers of the
media who may comprise non-specific general audience or narrower market
segment. Drawing similarities from the earlier concepts elucidated
above, Sport journalism therefore can be viewed from Steve?s (2001)
perspective, which he opines, is a form of writing that reports on
sporting topics, events and games, often regarded as an unserious genre
of journalism because the journalist within this concern are considered
to be concerned with less serious topics covered by the news desk.
However, sport journalism has grown in significance as sport itself as
grown in wealth, power and influence. Sport journalism in the views of
Steen (2007) covers writings and reports about amateur and professional
sports, sport journalism in print medium provide detailed previews of
upcoming events and post-game analysis in addition to extensive updates
of game scores, player statistics and team standings. In the same vein,
broadcast sport journalism provides real-time reporting and commentary
of sporting events for television and radio broadcast. Sports are said
to deal with physical activities with well set rules and regulations.
From the set of rules, winners emerge and such winners attract reward
from both the private sectors and public sector. This is a clear
indication of the increased value of sport (Nwanne, 2010). Sports
promote sustainable physical fitness and good health, social
mobilization, harmony and national integration. It provides
entertainment, enhances the international image of a country, creates
employment opportunities, enhances education and promotes tourism and
culture. Sports is an organized physical and recreational activities
which is geared at facilitating human and material resources for
intrinsic and extrinsic values, sports has become globally acknowledged
as a potential tool for national and economic development. Nations of
the world therefore endeavor to utilize their potentials in sports to
enhance the attainment of their respective development objectives.
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ABSRACT - [ Total Page(s): 1 ]This study appraised the relevance of radio broadcast towards sport development in Nigeria. Survey research design method was adopted for the collection of the data for this research. The population size is the entire student of the Ibarapa Polytechnic, Eruwa while four departments in the Institution were randomly selected as the sample size of the population. In all 100 respondents were used in the process. ... Continue reading---
