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The Impacts Of Radio In Sports Development In Nigeria
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The
most important change that has taken place in the sport industry is the
significant role the media are playing in the development of sports all
over the world. Apart from the fact that the media has increased sports
awareness and spectatorship among peoples of the world, it has also
increased revenue generation which has enriched the various sports
stakeholders. The media have been playing a catalyst role for the
identification and the promotion of knowledge, information and
understanding about various sports and sporting talent in various
nations (Alimi, 2003).Acosta (2002) pointed out those competitive sports
would only survive and develop with the cooperation of the media. It is
for this reason that sports must enjoy good relationship with the
press, radio, and television. The relationship should be effective,
continuous, and personal and open (Morakinyo, 2010).
In Nigeria,
despite the abundance of human and material resources, the country is
yet to optimize its full potentials in the area of sports. Several
factors may be accountable for this state of affairs which may not
exclude institutional, management and leadership challenges (Dickson,
2005). Nigeria is the most populous black nation in the world and most
populous in Africa, with over 160 million people and an ocean of
valuable oil flowing in its creeks, richly blessed to be the glowing
light of the black race. However corruption and lack of proper
accountability as well as Maladministration as been the cog in the wheel
of the progress and development, regardless of what sector, the story
is the same. With regards to sporting development, Nigerians, especially
its sport officials and administrators to whom responsibilities of
sport management and development has been entrusted to, have always been
on the wrong end of appraisal, with huge criticism levied against them
about the state
of the nation?s dwindling sporting development rather
than the otherwise, with ailing sporting facilities, lack of
encouragement at the grass-root level and a culture of corruption that
continues to swallow the inadequate funds channel to the sector (Eseka,
2012).
Also, Nigerian athletes are hampered by a lack of funds and
the national sport administration is in a state of shamble. This
according to Chris Eseka, a veteran sport journalist, who believes the
problem of sport development in Nigeria is mostly from the
administrators rather than the fault of the athletes training with
scarce facilities. Be that as it may, there exist evidence across the
globe of nations with even worse state of sporting facilities, wrestling
with an epileptic budget that were able to make a bold statement on the
world stage when it mattered.
The performance of the nation?s
sporting athletes at the just concluded London 2012 Olympic games is a
clear attestation to the abysmal level to which sporting development in
the country is nose-diving out of glory and a pointer which glaringly
proves that you reap only what you sow as evidently portrayed by the
Team Nigerian athletes. It is also a further prove of the various
accusations from stakeholders within the industry which clearly indicts
the sport officials in the country who were expectant of any sporting
medal without investing any meaningful input. They expected the
dividends of sporting success which only comes with preparedness,
investment and hard work (Gregory, 2012).
The media at certain
instances have also shared part of the spoils for promoting foreign
sporting institutions and event rather than giving adequate attention to
promoting indigenous sporting event, sport journalism in Nigeria have
often be criticized to have tilted more towards covering European event
and athletes than local talent promotion.
Therefore asking questions
of how well sport journalist understands their role to the development
of sport in Nigeria. This study therefore intends to examine the
critical role of sport journalism to the development of sports in
Nigeria, looking at the sporting programmes and coverage of Oluyole Fm
as its case study and also looking at the airtime allocated to different
kinds of sports as well as the sporting event they give adequate
coverage to and the outcome of such to that sport(s).
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ABSRACT - [ Total Page(s): 1 ]This study appraised the relevance of radio broadcast towards sport development in Nigeria. Survey research design method was adopted for the collection of the data for this research. The population size is the entire student of the Ibarapa Polytechnic, Eruwa while four departments in the Institution were randomly selected as the sample size of the population. In all 100 respondents were used in the process. ... Continue reading---
