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The Impacts Of Radio In Sports Development In Nigeria
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1.2 AIMS AND OBJECTIVES OF THE STUDY
The
study intends to find out how sport journalism has contributed to sport
development in Nigeria. In specific terms it intends to:
1. Identify the responsibilities of sport journalists to sport development in Nigeria
2. Find out the level of coverage given to sporting events in Nigerian media.
3. Measure the effectiveness of sport journalism to sport development in Nigeria.
4. Identify the type of sport(s) activities covered by the Nigerian media.
1.3 SIGNIFICANCE OF THE STUDY
Sport
journalism is relatively a new and experimental genre of journalism for
most developing countries like Nigeria, and may not have all the
necessary condition for success. And so this research study will be of
great importance to the generality of Nigerians who will want to venture
into the practice of sport journalism or own and operate media houses
that are purely to develop the nation?s sporting s
Similarly, this
research study will also serve to find out the responsibilities of sport
writers to the development of sports in Nigeria, with a view to
establish sport journalism as an important genre of journalism giving
the increasing value of sport in our society. Thus, helping to make it
an attractive career option for journalist. Furthermore, the study will
also be relevant to other researchers as it will be providing the
opportunity to know more on the benefit or otherwise of sport journalism
and media coverage of sporting event as well as local talent promotion
and exposure through sport in Nigeria.
It will also serve as a guide
to our national sport policy makers and future policy inquiry into the
field of sport journalism and sport development, the possible
recommendations made will be very useful to sport administrators and
management of the various sporting associations or bodies in the country
as will be highlighted in some of their operation.
1.4 STATEMENT OF THE PROBLEM
The
media in carry out their social responsibility and development role in
sport development in Nigeria have been criticized for placing too much
emphasis on European sporting promotion and culture to the detriment of
indigenous games and talents, calling for a serious re-evaluation of the
roles and obligations of sport journalist and media through
self-regulation. However, looking at the nature of media ownership and
the high cost of media production, industry watchers agree that
practitioners have taken to profit maximization which finds a fertile
ground in foreign sport portrayal on Nigerian media and the huge advert
revenue it attracts for the media than in the local sporting events and
activities, which is under-funded, ill equipped and lacks proper
promotion, administration, management, branding and packaging.
Meanwhile,
there also exists the problem of Nigerian high taste for foreign input
in the media, particularly sports; Nigerians prefer staying at their
places of work with company of friends and families discussing the
outcome of foreign sporting activities or even watching, rather than to
pay or tune in to see their local athletes or sporting activities.
Trends among
scores of Nigerian media organization equally indicate
the little concern and coverage allocated to sporting issues and events
and even where such was the case, greater proportion of the stories are
about global sporting stars and talents at the expense of our own
home-bred professional.
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ABSRACT - [ Total Page(s): 1 ]This study appraised the relevance of radio broadcast towards sport development in Nigeria. Survey research design method was adopted for the collection of the data for this research. The population size is the entire student of the Ibarapa Polytechnic, Eruwa while four departments in the Institution were randomly selected as the sample size of the population. In all 100 respondents were used in the process. ... Continue reading---
