-
THE ROLE OF MODELS IN ADVERTISING: AN ANALYSIS OF FOOD AND BEVERAGE.
-
You can get the complete material / full content @ a service support fee of ₦6,000.00(20-USDT) only
-
- Contributor: projectwaka
- engagements: 144
- Case No: 556509su
- Request PDF:
-
-
ABSRACT - [ Total Page(s): 1 ]The study investigated the role of models in advertising: an analysis of food and beverageand used consumers of Amstel malt in Onitsha, Nigeria as case study. It argues that the use of attractive models in advertising sometimes creates distraction as audience focus their attention on the models rather than the advertised product. Therefore, the study aimed at determining whether models in advertising attract more attention to themselves than the product advertised; finding out what arouses the interest of audience most in advertising; determining what influences action of audience in billboard
... Continue Reading
-
ABSRACT - [ Total Page(s): 1 ]The study investigated the role of models in advertising: an analysis of food and beverageand used consumers of Amstel malt in Onitsha, Nigeria as case study. It argues that the use of attractive models in advertising sometimes creates distraction as audience focus their attention on the models rather than the advertised product. Therefore, the study aimed at determining whether models in advertising attract more attention to themselves than the product advertised; finding out what arouses the interest of audience most in advertising; determining what influences action of audience in billboard
... Continue Reading
-