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THE ROLE OF MODELS IN ADVERTISING: AN ANALYSIS OF FOOD AND BEVERAGE.
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ABSRACT - [ Total Page(s): 1 ]The study investigated the role of models in advertising: an analysis of food and beverageand used consumers of Amstel malt in Onitsha, Nigeria as case study. It argues that the use of attractive models in advertising sometimes creates distraction as audience focus their attention on the models rather than the advertised product. Therefore, the study aimed at determining whether models in advertising attract more attention to themselves than the product advertised; finding out what arouses the interest of audience most in advertising; determining what influences action of audience in billboard
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TABLE OF CONTENTS - [ Total Page(s): 1 ]AbstractChapter One: Introduction1.1 Background of the Study1.2 Statement of the Problem1.3 Objective of the Study1.4 Research Questions1.5 Research Hypothesis1.6 Significance of the Study1.7 Scope of the Study1.8 Limitation of the Study1.9 Definition of Terms1.10 Organization of the StudyChapter Two: Review of Literature2.1 Conceptual Framework2.2 Theoretical Framework2.3 Empirical ReviewChapter Three: Research Methodology3.1 Research Design3.2 Population of the Study3.3 Sample Size Determination3.4 Sample Size Selection Technique and Procedure3.5 Research Instrument and Administration3.6 Met ... Continue Reading
CHAPTER ONE - [ Total Page(s): 2 ]INTRODUCTION1.1 Background of the StudyAdvertising is a paid form of non-personal presentation of ideas, goods and services by an identified sponsor with a view to disseminate information concerning an idea, product or service (Puranik, 2011). The message which is presented or disseminated is called advertisement. In the present day marketing activities, hardly is there any business in the modern world which does not advertise (Asemah, Edegoh and Ojih, 2013). However, the form of advertisement differs from business to business.Advertising is the structured and composed non personal communicati ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]The study investigated the role of models in advertising: an analysis of food and beverageand used consumers of Amstel malt in Onitsha, Nigeria as case study. It argues that the use of attractive models in advertising sometimes creates distraction as audience focus their attention on the models rather than the advertised product. Therefore, the study aimed at determining whether models in advertising attract more attention to themselves than the product advertised; finding out what arouses the interest of audience most in advertising; determining what influences action of audience in billboard
... Continue Reading
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