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The Role Of Models In Advertising: An Analysis Of Food And Beverage.
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Abstract
Chapter One: Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objective of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
1.7 Scope of the Study
1.8 Limitation of the Study
1.9 Definition of Terms
1.10 Organization of the Study
Chapter Two: Review of Literature
2.1 Conceptual Framework
2.2 Theoretical Framework
2.3 Empirical Review
Chapter Three: Research Methodology
3.1 Research Design
3.2 Population of the Study
3.3 Sample Size Determination
3.4 Sample Size Selection Technique and Procedure
3.5 Research Instrument and Administration
3.6 Method of Data Collection
3.7 Method of Data Analysis
3.8 Validity of the Study
3.9 Reliability of the Study
3.10 Ethical Consideration
Chapter Four: Data Presentation and Analysis
4.1 Data Presentation
4.2 Answering Research Questions
4.3 Test of Hypotheses
4.4 Discussion of Findings
Chapter Five: Summary, Conclusion and Recommendation
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendation
References
QUESTIONNAIRE
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ABSRACT - [ Total Page(s): 1 ]The study investigated the role of models in advertising: an analysis of food and beverageand used consumers of Amstel malt in Onitsha, Nigeria as case study. It argues that the use of attractive models in advertising sometimes creates distraction as audience focus their attention on the models rather than the advertised product. Therefore, the study aimed at determining whether models in advertising attract more attention to themselves than the product advertised; finding out what arouses the i ... Continue reading---
CHAPTER ONE - [ Total Page(s): 2 ]INTRODUCTION1.1 Background of the StudyAdvertising is a paid form of non-personal presentation of ideas, goods and services by an identified sponsor with a view to disseminate information concerning an idea, product or service (Puranik, 2011). The message which is presented or disseminated is called advertisement. In the present day marketing activities, hardly is there any business in the modern world which does not advertise (Asemah, Edegoh and Ojih, 2013). However, the form of advertisement d ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]The study investigated the role of models in advertising: an analysis of food and beverageand used consumers of Amstel malt in Onitsha, Nigeria as case study. It argues that the use of attractive models in advertising sometimes creates distraction as audience focus their attention on the models rather than the advertised product. Therefore, the study aimed at determining whether models in advertising attract more attention to themselves than the product advertised; finding out what arouses the i ... Continue reading---
TABLE OF CONTENTS -- [Total Page(s) 1]
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TABLE OF CONTENTS -- [Total Page(s) 1]
Page 1 of 1