• The Effect Of Strategic Communication And Public Relations In Management Of Hotels

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    • A DETAILED STUDY ON THE EFFECT OF STRATEGIC COMMUNICATION AND PUBLIC RELATIONS IN MANAGEMENT OF HOTELS
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    • CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINRODUCTION1.1 BACKGROUND OF THE STUDYCommunication may be defined as the activity aiming to constitute an arrangement to convey information as one of the fundamental pillars of social life and organizational structure as well as the activity of forming relationships between organizations and groups. A healthy communication is needed for people to know and understand each other better, to create better functioning organizations and to resolve problems easier (Ruck & Welch, 2012). If a ... Continue reading---