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The Process Of Product Planning And Development In Marketing
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1.2 SIGNIFICANCE OF THE ESSAY
This extended essay has essentially been undertaken for the under mentioned reasons:
Principally,
it is undertaken in partial fulfillment for the award of the National
Diploma in Business Studies, Department of Business Administration and
Management of Studies of the Kaduna Polytechnic.
The findings would be of immense of use to the process of product planning and development in marketing.
This
essay would be source of reference to any student who may desire to
carry out research on motivational factors. It is also hoped that it
would be a source of reference to my sponsor when the need arise.
1.3 OBJECTIVE OF THE ESSAY
The
main objective of this essay writing is to highlight the importance of
product planning and development to marketing organization.
1. To provide suggestion and recommendation to marketing organization to words product planning and development.
2. To outline the procedures of product planning and development.
3. To examine the problems associated with product planning and development.
4. To provide useful source of information regarding product development and planning as a strategy in marketing
1.4 LIMITATION OF THE ESSAY
It
is natural that an extended study of this nature is never conducted
without some inhibiting factors. The following however are the
constraints of this study.
1. INADEQUATE TIME – Academic
programs of the institution are usually plan ahead and each program has
its own period of execution, and implementation combining class work,
and essay written is not an essay task much time is consumed in moving
form one place to the other.
2. FINANCE – The research
study requires a lot of finance in order to get the activities
implemented accordingly. For finance reason the writer could not get
all the necessary material needed.
3. Due to the fact that
there was time constraint because the writer had to face lectures and
only squeezed time to go to library to get relevant text books.
1.5 DELIMITATION OF ESSAY
1. IMPROVING STANDARD OF LIVING
A
well planned and developed product of help to improve the living stand
of the people due to it quality, performance, recommendation e.t.c. to
it consumers.
2. PROMOTING THE IMAGE OF THE ORGANIZATION
If a
product is performing it function according to the expectation of the
users or consumers need, it will create good image to such organization
above other organization whose product does not achieve such
opportunity.
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