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The Role Of Media And Communication In Tourism Development
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1.3 OBJECTIVES OF THE STUDY
The main purpose for the study is to
explore the role of media and communication in tourism and development
in Nigeria. Therefore, the objectives for the research are;
1. To determine the role of media and communication in tourism development
2. To examine the impact the impact so far
3. To examine the economic benefit of media and communication in tourism development
4. To determine ways of improving the use of media and communication in the tourism development
1.4 RESEARCH QUESTIONS
1. What is the role of media and communication in tourism development?
2. What is the impact so far?
3. What are the economic benefit of media and communication in tourism development?
4. What are the ways of improving the use of media and communication in the tourism development?
1.5 SIGNIFICANCE OF THE STUDY
Effective
use of communication techniques can barriers and promote better uses
participatory message design which combines both traditional and modern
media. Like: The internet granted the freedom enjoyed by print media and
common carriers such as letters, mails, and cable to the public media.
Through audio streaming it is possible to enhance the reach of radio
signals to any part of the world. The internet’s vast capacity enables
each media house to exhaustively investigate and publish in depth
analyses. Internet radio is not limited to audio as pictures, images,
digital files and graphics are accessible to the users. Advertisers and
their audiences can easily interact via the internet broadcasts.
The
media have a crucial role to play in putting emerging destinations. The
relationship between tourism and the media is vital and complex. Tourism
is highly dependant on media reporting because the vast majority of
travel decisions are made by people who have never seen the destination
first hand for themselves. When there is bad news or a crisis the impact
on tourism can be devastating. Tourists are scared away from
destinations caught in the glare of round-the-clock disaster coverage,
causing communities dependent on tourism to lose their source of
livelihood.
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