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The Effect Of Communication On Employee Perception Of Change In An Organization
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1.2 Statement of the problem
Organizational is basically confronted
with issue of change resistance by employee. This has been a big
challenge as well as impediment to management of organization during
such period. This is attributed to constraints arising from the
inability of management to communicate such change in advance through
effective communication before implementation. Communication problems
are common place when change are not clearly identified Lewis (2007).
Not only do they cause a drain on profitability, but also the
effectiveness of management declines. In the work of Dawson (2006), he
opined that there are many underlying reasons why communication often
falls short of the ideas, which are “accuracy, reliability, validity,
adequacy and effectives,†are addressed with some general issues within
the relationship between information and communication in
organizations.
Lewis (2007)’s research findings, the most
frequently noted categories of problem encountered by the company in
transition are “communicating vision†and negative attitudesâ€. If an
organization’s management does not consider which communication
behaviours, it wishes to foster for its success, the signals it sends to
employees may be inconsistent or counterproductive. Thus managers
should consider conveying clear communication behavour expectations as a
fundamental element of strategy. In doing so, firms might pursue
communication audits which involve ethnographic analysis, including
observational and interviewing, to learn exactly what organizational
policies are operating Gilsdorf, (2008). Moreover, Gilsdorf moves on to
argue that analysis of organizational culture should be conducted in
order to help determine communication strategy used to solve the
problem.
This has cause organization to suffer loss arising from
change resistance. Hence the need to investigated the effect of
communication on employee’s perception to change in an organization
becomes imperative. This is so sequel to gap created by inadequate
researches on the subject which has great importance to organizational
growth.
1.3 Research Questions
i.How is communication use in managing organizational change?
ii. What forms of communication is used in managing change in an organization?
iii. How is communication use in reducing change resistance?
1. What is the effect of communication on workers productivity during organizational change?
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