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Promotional Problems In The Hospitality Industry
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1.2STATEMENT OF THE PROBLEM
The study is aimed at finding the
importance as well of promotional problems experienced in hospitality
industries. This is an organization that the principal objective is to
make profit. To realize this objective, the business concern must be
prepared to uphold the marketing concept of the supremacy of the
consumer.
Marketing promotion contributes a great deal in upholding
the supremacy of the customers which involves identification and
satisfaction of specified needs. Hospitality industry like hotel-ling is
a competitive business and must endeavour to identify and satisfy
customers’ needs to be able to stay in business.
There are some
promotional problems in hospitality industry business in Enugu State.
The problems are the factors that hinder promotion of hotel services.
One of such factor is income. The income level of both customers and
proprietors will hinder the work of marketing promotion on hotels. Low
income earners, for example may find it difficult to cope with high
prices of hotel services which happened as a result of marketing
promotion carried out which invariably attracted high prices on them.
1.3OBJECTIVES OF THE STUDY
The
study is aimed at critical analysis of the promotional problems
experience in hospitality industries like hotels. With the above problem
statements, the main purpose or objectives of this research work will
be as follows:-
1. Finding out to what extent the selected hotels in
Enugu State have gone in the application of advertising as one of the
tools for marketing promotions on hospitality industry.
2. Finding out what benefit have accrued to those hotels that applied
advertisement in their business.
3.
Knowing what the customers have gained from hotel services because of
the use of promotional element like advertising by the hotels in Enugu
State.
4. Understanding the mode of advertising mostly used by hotels in Enugu State.
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