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Promotional Problems In The Hospitality Industry
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1.4RESEARCH QUESTIONS
In pursuance of the above objectives, questions of this nature will be asked by the researcher.
1. How have these hotel promotions created awareness to present and
potential customers to the hotels?.
2. If any awareness has been created through advertising, how have the profit margin reflected this awareness?
3.
Are the hotels actually providing the services that they
advertise/promote? If yes, does the patronage measures or reflects the
promotion/advertising input?
4. What are the problems noticed in hotel promotions?
5. What recommendations can be put in place for improved hotel promotion?
1.5SIGNIFICANCE OF STUDY
The
findings of this study is expected to provide useful information on
ways to reach potential customers, travelers, institutions or corporate
customers through planned promotion.
The significance of this study,
therefore, lies on its contribution to the upgrading of hospitality
industry image in general. To create awareness for the public to
patronize this industry as providers of services essential to human
life.
Finally, in the field of academics, the study will stimulate
further research into marketing of hotel, catering services and
hospitality industry as a whole and delivering of quality and
competitive services.
1.6SCOPE OF THE STUDY
This study
concentrated on promotional activities of hotel services. However, due
to the researcher’s predisposition and many other limitations, which
could not allow this, the scope of this study has been narrow down to
Hall mark Hotel in Enugu metropolis.
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