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The Effect Of Corporate Social Responsibility On Organisational Performance
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1.7 SCOPE OF THE STUDY
The
research study focuses on the impact of corporate social responsibility
on organizational performance. The concept of corporate social
responsibility, importance of corporate social responsibility, effect of
corporate social responsibility on firms' performance would be
reviewed. The study is narrowed to MTN Nigeria Communications Limited at
Apapa area of Lagos.
1.8 PROFILE OF MTN NIGERIA
MTN Nigeria
is part of the MTN Group, Africa's leading cellular telecommunications
company. On May 16, 2001, MTN became the first GSM network to make a
call following the globally lauded Nigerian GSM auction conducted by the
Nigerian Communications Commission earlier in the year. Thereafter the
company launched full commercial operations beginning with Lagos, Abuja
and Port Harcourt.
MTN paid $285m for one of four GSM licenses in
Nigeria in January 2001. To date, in excess of US$1.8 billion has been
invested building mobile telecommunications infrastructure in Nigeria.
Since launch in August 2001, MTN has steadily deployed its services
across Nigeria. It now provides services in 223 cities and towns, more
than 10,000 villages and communities and a growing number of highways
across the country, spanning the 36 states of the Nigeria and the
Federal Capital Territory, Abuja. Many of these villages and communities
are being connected to the world of telecommunications for the first
time ever.
The company's digital microwave transmission backbone, the
3,400 Kilometer Y'elloBahn was commissioned by President Olusegun
Obasanjo in January 2003 and is reputed to be the most extensive digital
microwave transmission infrastructure in all of Africa. The Y'elloBahn
has significantly helped to enhance call quality on MTN network.
The
company subsists on the core brand values of leadership, relationship,
integrity, innovation and "can-do". It prides itself on its ability to
make the impossible possible, connecting people with friends, family and
opportunities. MTN is the first GSM network in Nigeria to have adopted
more numbering system, having exhausted its initial subscriber numbering
range - 0803. its network capacity includes numbering range with the
prefixes 0806,0703,0706,0813,0816.
1.9 DEFINITION OF TERMS
The following concepts are used in the study:
Management:
this is the process of planning, organizing, coordinating and
controlling organizational resources towards the realization of set
goals and objectives.
Corporate Social Responsibility: This has to do
with business organization promoting the public interest by encouraging
community growth and development, and voluntarily eliminating practices
that harm the public sphere, regardless of legality.
Organizational
Performance: This IS the ability of the organization to achieve its
goals being effective and efficient in the discharge of its
responsibility in the society in which it’s operate.
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ABSRACT - [ Total Page(s): 1 ]The aim of the study is to examine the effect of corporate social responsibility on organizational performance. The population comprises of two thousand seven hundred (2700) workforces. The questionnaires were issued to one hundred and thirty five (135) respondents which formed the sample size. The samples were drawn using stratified and simple random sampling technique. Data were analyzed using frequency tables and percentages method. The formulated hypotheses were tested using chi¬-square ( ... Continue reading---
