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Communication: The Key Thing In Public Relation
[A Case study of DAAR Communication Limited]
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1.4 SIGNIFICANCE OF THE STUDY
This research will benefit the
researcher as it will broaden her knowledge. It also serves as a means
for the research to compose theoretical knowledge with practical
application of communication application in public relations.
The
research will help organization understand that the lifeline of a
company is her public relation officer. It will also enrich other
researchers understanding concern communication public relation
1.5 LIMITATION OF THE STUDY
Every
good step in line faces great challenges and this is no different. The
following were some of the limitations to this study.
(a) No Sufficient time for the Project
(b) Limited materials for efficient complication of article on this research topic.
(c) Limited funds were also a major barrier to the researcher.
(d) Lecture timing also affects project timing.
1.6 BRIEF HISTORY OF DAAR COMMUNICATION LIMITED
DAAR
Communication is a private independent Africa Communication Outfit
based in Lagos, Nigeria’s Former capital and the economic nerve center
of the West Africa Sub – Region.
DAAR Communication was incorporated
in Nigeria in August 1988. It boasts of a successful background in the
closely related fields of printing and publishing. DAAR launched its
broadcast Service in 1994 with the promotion of Nigeria’s first private
independent radio station Ray power 100.5 fm.
The second channel Ray
power 2 106.5 fm commenced formal operation in April 1999. Before then,
DAAR Communication had launched a 24 hour global television service with
the call sign Africa Independent Television (AIT) with thematic
philosophy that is geared towards the promotion of Africa values and
traditional of black people across the world.
In the last quarter of
1999 DAAR Communication lunched into the information super highway with
the commencement of the DAAR Broadband internet services with capacity
for Voice, Internet across, video conference, data, telephony and other
multi media capabilities. DAAR Internet service complete the circle of
DAAR Communication Limited communication. Coverage strategy, DAAR
Communication limited with a staff of about 600 people in Africa,
Europe, and the united states is worth about 3.5 Billion Naira.
In
line with the global trend of the new information age which has achieved
a convergence of broadcasting and telecommunication DAAR communication
has fully installed and integrated equipment using its international
satellite gateway system capable of handling voice, data and video
telecommunication to virtually every country in the world.
Technological
innovation in digit and fiber optic networks and other areas of
communication and broadcasting transmission will redefine the total
nature and system of communication in the new millennium. The synergy of
voice data and video in an area of intense technological revision.
In
appreciation of the fact that the synergetic contribution of computer,
telephone, fibre – optic and video will open a chapter in revenue
generation across multi – industry frontier in the twenty first century,
DAAR communication Limited has property positional itself by installing
equipment and facilities capable of handling voice, a data and video
telecommunication globally.
DAAR Communication did not start
broadcast operation until 1944, six years after incorporation. This was
due to legislative restriction in Nigeria broadcast sector. It was until
August 24, 1992 about 50 years after the advert of broadcasting in
Nigeria that the government promulgated decree No.38, which deregulated
the ownership of the electronic media in the country.
Following this
piece of legislation, which ushered in a new era of private ownership
of radio and television stations, DAAR Communication applied for Radio,
television and direct broadcasting by satellite license. The license was
subsequently granted. It began full commercial broadcast operation on
September 1, 1994 on its high profile radio channel with the cell sign,
Ray Power 100.5 The first private independent radio station in federal
republic of Nigeria.
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