• Marketing Of Library Services In Academic Libraries

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    • THIS STUDY FOCUSED ON THE MARKETING OF LIBRARY SERVICES IN ACADEMIC LIBRARIES
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    • CHAPTER ONE - [ Total Page(s): 5 ]The success of the library depends on the quality of services and products rendered to users Bushing (1995) supported this statement when she stated that the success of the library depends on the quality and excellence of its products. She continues that products include all the resources and services available in the library. The price is the cost of producing the product. The time it takes a user to obtain a product is referred to as price. Libraries are not profit making organiz ... Continue reading---