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THE ROLE OF PROFESSIONALS IN MARKETING LIBRARY PRODUCTS IN ACADEMIC LIBRARIES IN RIVERS STATE
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- Contributor: mr-chris
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- Case No: 676508ip
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ABSRACT - [ Total Page(s): 1 ] A DETAILED STUDY ON THE ROLE OF PROFESSIONALS IN MARKETING LIBRARY PRODUCTS IN ACADEMIC LIBRARIES IN RIVERS STATE
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CHAPTER ONE - [ Total Page(s): 4 ]CHAPTER ONEINTRODUCTIONBackground of the studyProduct marketing is critical for increasing sales and thus profit for the industry.However, in academic environments such as universities and colleges, the marketing of libraries and information is done through professional librarians who must envision that the reading public will become aware of their library services. Libraries are regarded as intellectual repositories. It is also known as a storehouse of knowledge. It is true that all libraries around the world are brimming with reading materials such as books, journals, films, images, manuscri ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ] A DETAILED STUDY ON THE ROLE OF PROFESSIONALS IN MARKETING LIBRARY PRODUCTS IN ACADEMIC LIBRARIES IN RIVERS STATE
... Continue Reading
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