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The Role Of Professionals In Marketing Library Products In Academic Libraries In Rivers State
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1.8 Limitation of the Study
Financial constraint:
Insufficient fund tends to impede the efficiency of the researcher in
sourcing for the relevant materials, literature or information and in
the process of data collection (internet, questionnaire and interview)
Time
constraint: The researcher will simultaneously engage in this study
with other academic work. This consequently will cut down on the time
devoted for the research work.
1.9 Definition of terms
Librarian: A
librarian categorizes, prepares, and catalogs these materials.
Librarians also recommend material and help individuals find the
information that they need. They analyze and organize collections by
subject. They educate individuals on how to use the library systems to
find the information they need.
Product: In marketing, a product is
an object or system made available for consumer use; it is anything that
can be offered to a market to satisfy the desire or need of a customer
Marketing:
In marketing, a product is an object or system made available for
consumer use; it is anything that can be offered to a market to satisfy
the desire or need of a customer
Marketing in Library: marketing in
library and information services is the process of planning, pricing,
promoting and distributing library products to create exchanges that
satisfy the library and the customers or users.
REFERENCES
S. K.
Patil & Pranita P.(2014) Library promotion practices and marketing
of Library services: A role of Library professionals retrieved from
Procedia - Social and Behavioral Sciences 133 ( 2014 ) 249 – 254 at
www.sciencedirect.com
RITA O. (2011) Marketing Library And
Information Services In Academic Libraries retrieved from
https://www.unn.edu.ng/publications/files/images/Rita%20Project%20(2).pdf
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